Boggi Milano has opened its fourth U.S. store, and its first outside of New York.
The Italian menswear brand has opened a 2,500-square-foot store on the second floor of the Brickell City Centre in Miami. The store features a full collection of the company’s tailored and casual men’s offerings.
“Miami is a city in constant evolution, capable of attracting new flows of talent, businesses and creativity from around the world,” said Alessandro Cappelli, chief executive officer of USA for Boggi Milano. “Brickell, in particular, has become in recent years the new nerve center of the city, thanks to a unique mix of finance, innovation, entertainment and quality of life. Being present in this area means engaging with an international, dynamic clientele that perfectly aligns with the values of our brand.”
“The Miami opening confirms the group’s commitment to investing in key global cities capable of interpreting the present and anticipating the future,” added Claudio Zaccardi, president, CEO and chief style and brand officer of the Boggi Milano Group. “Miami is an international crossroads of styles, cultures and business, and represents an ideal stage to tell the story of Boggi Milano’s evolution as a contemporary, versatile and increasingly global brand.”
This marks the fourth Boggi Milano store in the U.S.; the other three are on Madison Avenue, Columbus Circle and SoHo in New York. The company, which is owned by the Zaccardi family, had sales of more than $400 million last year. It operates nearly 300 stores in 60 countries and Zaccardi said last year that the five-year plan for the U.S. is to have 20 stores in this market in large cities such as Boston, Washington, D.C., Philadelphia, Chicago, Houston, Dallas and several spots in California.
