MATCH TIME: Italian menswear brand Boggi Milano has secured a four-year partnership as the official formalwear outfitter and licensee of the FIFA World Cup 2026 and the FIFA women’s World Cup 2027.
Per the agreement, Boggi Milano will outfit the entire FIFA workforce, including board members, providing both men’s and women’s outfits, complete with accessories.
In addition, the brand will launch a licensed capsule collection dedicated to the FIFA World Cups, available in Boggi Milano stores, online and in select international markets.
The partnership and the capsule allow the brand “to express our vision of a contemporary, inclusive, and international style—bringing it to a global audience for the very first time,” said Claudio Zaccardi, president and chief executive officer at Boggi Milano.
“FIFA and Boggi Milano share a commitment to excellence, innovation and global reach,” said Romy Gai, FIFA chief business officer. “Together, we look forward to elevating how our teams present themselves on the world stage and creating meaningful value for fans, partners and stakeholders worldwide.”
The project is expected to kick off on Dec. 5 on the occasion of the FIFA World Cup 2026 final draw in Washington. On that occasion, the teams will find out who their rivals will be and their journey to the final, which will take place on July 19 at the MetLife Stadium in East Rutherford, N.J.
The partnership will extend until the conclusion of the FIFA Women’s World Cup 2027.
Throughout this period, Boggi Milano, which counts 290 stores in more than 60 countries, will embark a narrative that mixes fashion, sport and culture through dedicated campaigns, in-store activations, and special initiatives designed to celebrate the most iconic moments of the tournaments.
