Billy Reid Expands Footprint in San Francisco
Billy Reid is expanding in the Bay Area.
The Alabama-based designer will open a hybrid showroom at 501 Jackson Street in San Francisco’s North Beach-Chinatown-Financial Center corridor. The 2,700-square-foot space will operate as a custom showroom and a ready-to-wear shop. The brand had already operated a custom shop on Jackson Street.
Last spring the Billy Reid company acquired Knot Standard, a made-to-measure company with eight retail showrooms. This allowed Reid to reenter the custom business and to add his ready-to-wear collection to the existing Knot Standard stores.
The San Francisco store features reclaimed oak floors sourced from a Pennsylvania church, 100-year-old apothecary cabinets used to display tailored pieces, tall exposed ceilings, concrete floors, vintage Turkish rugs and Art Deco furnishings. It also features original artwork from celebrated Southern artists including Butch Anthony and Bradley Gordon. Highlights of the space are a six-foot oyster artwork made with shells from Louisiana and an oak desk with a large slab of Alabama white marble.
Inside the new Billy Reid San Francisco store.
Courtesy of Billy Reid
“San Francisco has been on our radar for many years,” Reid said. “We have been waiting for the opportunity where we could house the collection and our custom operations in one space. The corner space next door to our custom shop on Jackson Street became available, which gave us the perfect situation to build out the presence we were hoping for there. The Bay Area is always one of our top three markets digitally, so this gives us the chance to work face-to-face with that customer. We are super excited to be a part of the neighborhood.”
All told, Billy Reid operates 19 stores around the U.S.
Thomas Pink to Expand Beyond Shirts
Thomas Pink has named Bespoke Fashion its new master licensee as it moves beyond its core of dress shirts and ties to develop a full lifestyle collection.
The brand, which had been owned at one time by LVMH Moët Hennessy Louis Vuitton, was purchased last December by Icon Luxury Group and CP Brands Group in a joint venture partnership.
Under Bespoke — a company created by Danielle Mandelbaum Anderman, who has a long history in the men’s furnishings business — Thomas Pink will begin offering a range of different categories. Starting in spring 2026, the collection will offer socks and underwear, and by the fall, it will expand into a full range of tailored clothing, outerwear, casual bottoms, sweaters and knit and woven tops. Golf apparel, swimwear, polos and shorts, as well as home products, will also be expanded, as will Thomas Pink’s retail distribution with Bloomingdale’s and Dillard’s coming on board for spring, the company said.
Thomas Pink has long been known for its dress shirts and neckwear.
Courtesy of Thomas Pink
“Thomas Pink has a rich history as one of the world’s most respected luxury menswear brands,” said Eli Yedid, chief executive officer of CP Brands Group. “Our vision is to continue that legacy and add a fresh perspective that resonates with the modern gentleman, ensuring the brand’s heritage is celebrated in every detail, from design to retail experience.”
Mandelbaum Anderman, whose family owned the Superba neckwear company, said that when founding Bespoke 13 years ago, the goal was to take men’s dress furnishings “to the next level with quality relationships, design and product at the core of our DNA. Our ethos is in complete alignment with that of Thomas Pink and I am confident that with our distinct point of view we will be able to take the brand to new heights as we reintroduce it to the U.S. market.”
Barbour and Sorel Team on Outdoor Capsule
The footwear brand and the venerable British outerwear company have teamed on a collection of apparel and shoes for fall.
The capsule includes three footwear styles as well as a new take on one of Barbour’s signature jackets. The Sorel x Barbour Transport Down Wax Puffer utilizes the U.K. brand’s heritage in waxed cotton and features down fill, a corduroy collar and co-branded detailing. It will retail for $950.
The shoes include the Callsign Horizon Low GTX with a waterproof Gore-Tex membrane and Vibram sole in Barbour’s classic tartan ($250); the Daystorm Horizon GTX in waterproof leather with a tartan tongue ($300), and the Caribou Horizon GTX that features both corduroy detailing and Gore-Tex fabric ($450).
The waxed puffer from the Sorel x Barbour collection.
Courtesy of Sorel
“The collection is really designed for those who embrace the elements with confidence but still want to prioritize style while doing so,” said Nicholas Drury, head of footwear at Barbour. Cory Long, global general manager of Sorel, added that the collection is “built for resilience, crafted for beauty and designed for bold steps.”
To introduce the collection, the companies have created a film titled: “A Journey Through the Elements” that showcases the products in different outdoor locations.
The Sorel x Barbour collection will be available in stores and online globally beginning Monday.
Bringing Football to the Streets
The National Football League has been partnering with a wide range of companies this season and now it’s embracing the streetwear world. The league has signed a three-year deal with Anti Social Social Club under which the brand will create a capsule for all 32 teams. The collection will include limited-edition T-shirts and hoodies with co-branded graphics in team colors that inject a streetwear sensibility into traditional team identities.
The gender-neutral collection will be offered in sizes XS to 2XL and will range in price from $55 to $149. It will be exclusive to the U.S. and Canada.
A look from the ASSC x NFL collection.
Courtesy of Anti Social Social Club
The ASSC x NFL launched on Saturday on the brand’s website and it will also be available on NFLshop.com. ASSC, which was founded in 2014, has also partnered with brands such as Nike, Vans, Playboy, EA Sports and others.
Frame Embraces Vintage Trend
Frame, the Los Angeles-based denim and lifestyle brand, has collaborated with The Society Archive, a vintage studio known for its collections of American fashions, on a menswear offering.
The 20-piece limited-edition collection includes a selection of trousers, shirts, sweaters and jackets featuring American heritage codes such as collegiate stripes and worn oxford shirts. Key pieces include a navy and yellow striped rugby shirt, a vintage denim jacket, a reimagined tuxedo, distressed baseball caps and a cashmere sweater.
Marcus Allen, founder of The Society Archive, who spent 15 years as a stylist and creative consultant, photographed and styled the campaign for the collection.
Frame and The Society Archive created a menswear capsule for the first time.
Courtesy of Frame
“This capsule reflects a deeply personal curation of items I’ve collected and cherished over the years, now updated with luxe fabrics, cashmeres, leather and suede,” Allen said. “I’m stoked to bring this collection to life with Frame as an embodiment of my personal history and sense of style.”
The collection will retail for $148 to $1,898 and will be sold at Frame stores and online as well as at Bloomingdale’s.
