When the University of North Carolina decided to hire Bill Belichick the school made a choice. One to prioritize football, make winning paramount, and to push aside the antiquated “Tar Heel Way” to make a splash. That came with considerable risk of unwanted exposure, but the team went for it — now that exposure is coming back to bite them.
Belichick, known for his emotionless, no-nonsense, robotic approach to football has been anything but since arriving in Chapel Hill. Instead his time in the state has been mired in rumors about his 24-year-old girlfriend Jordon Hudson being too involved in the football operations of the school, culminating this week when Pablo Torre reported that Hudson has been banned from North Carolina’s football facilities.
The school has since denied that Hudson is banned, but it’s all a mess. Stepping back from the situation we have a legendary coach and his much younger girlfriend, both of whom are stirring up enough drama that the team is being forced to issue statements about them which have nothing to do with football.
We need to take a deep dive into this whole mess to understand what is going on with Belichick in Chapel Hill.
The relationship with Jordon Hudson
News emerged at the end of 2023 that Belichick had ended his relationship with longtime girlfriend Linda Holliday. The couple had been together since 2007, shortly after Belichick split from his wife of 29 years.
It wasn’t until June of 2024 that it was revealed that Belichick was now dating Hudson, a 24-year-old former cheerleader and Miss Maine runner-up. Details of how they met began with rumors they’d met on a flight in 2021 when they bonded over a philosophy paper she was writing for college, and started dating in 2023. This turned heads, with it potentially meaning that Belichick met Hudson as a 20-year-old, when he was 69.
Hudson often appeared alongside Belichick in both personal, and professional roles. At times she was his date to events, but on other occasions she appeared almost like Bill’s personal assistant — and this blending of personal and professional life got murky.
Bill’s move to North Carolina, and the first signs of Hudson’s involvement
Rumors emerged in November of 2024 that Belichick was a target for North Carolina, and at first it seemed to be the most preposterous rumor in football. Here was the greatest living coach in football history, a guy who was reportedly coveted by numerous NFL teams, and then UNC — a prestigious university, but one far better known for its basketball prowess than anything on the football field.
Things heated up, and on December 11 it was formally announced that Belichick would become the next coach at Chapel Hill, stunning the football world. Along with him was Hudson, who made the move alongside her boyfriend.
It wasn’t long before reports emerged that Hudson was taking a far bigger role in football operations than people thought, or that the school expected. In February Pablo Torre, released a podcast that detailed how Hudson has been operating as Belichick’s manager and agent.
Soon it became clear that North Carolina hadn’t just hired a football coach, but were saddled with Hudson’s involvement as well. The two were a package deal, and it was unclear if the school knew what they signed up for.
The email revelation
In March of 2025 a leaked email from Bill Belichick to UNC staffers asked that any messages about football operations sent to him also be cc’d to Jordon Hudson. This was a wholly bizarre request, as typically significant others and family members are kept completely separate from the football side of the business.
That said, Belichick also has a history of pulling his circle into football operations. Two of his sons were under his employ with the Patriots, and followed him to North Carolina — so it only made sense that he would also pull Hudson into the picture, especially if she was acting as his agent.
The CBS interview
One of the most eye-popping moments came in April when Belichick sat down with CBS Sunday Morning to talk about his new book, as well as his relationship with Hudson. CBS reported that Hudson was a “constant presence” during the interview, interjecting to stop certain lines of questioning, namely about how the two met.
This was followed by a report from TMZ which called Hudson a “nightmare” on set, saying she routinely interjected in the interview — even correcting Belichick on football-related questions, and “storming off set” at one point, which resulted in a delay.
In response to the fallout Hudson released a private email Belichick had sent to his staffers, concerned about how his book was being marketed — presumably as a shot at the direction of the CBS interview.
The school responds
On Friday morning officials at the University of North Carolina issued a statement saying that Hudson was not banned from football facilities.
North Carolina says Jordon Hudson is still welcome in UNC football facilities:
“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities. Jordon will continue to manage all activities related to Coach…
— Chris Vannini (@ChrisVannini) May 9, 2025
However, while she might not be barred from the facilities, there are some words here doing a lot of heavy lifting. Namely stating that Jordon will continue to manage all activities of Belichick’s “outside of his responsibilities to Carolina football,” which would seemingly indicate that a rift over being copied on the football ops emails in March.
At the very least this appears to be the school distancing itself from Hudson being involved at all, though we don’t know whether this was a mutual agreement or a rift between the school and Belichick’s inner circle.
What happens next?
This has become a mess. North Carolina is traditionally an institution with old-school thinking and an old-school approach to athletics. Hiring Belichick was well outside their comfort zone, and in five months there has been more drama surrounding its football coach than in years of any other … combined.
It’s impossible to know what’s going on inside the institution, though there is an increasing possibility we never see Belichick coach a game for North Carolina. He has a unique buyout structure that would allow for him to walk away from the program after June 1st by paying $1M to UNC.
If this latest round of drama related to Jordon Hudson is causing friction with the coach it’s entirely possibly he walks away this summer and pays the relatively small fee to get out from under the deal. Right now the way drama is swirling it’s certainly feeling like that could be a reality.
