The Lions is entering a new era of leadership and talent.
Heather Hughes and Pedja Govedarica have been named directors of image at the agency, alongside the arrival of four big-name models who join the roster, effective immediately: Behati Prinsloo, Natasha Poly, Jeanne Cadieu and Nataša Vojnović.
“At The Lions, we’re building more than a modeling agency, we’re shaping the future of fashion representation,” said Ali Kavoussi, managing partner at The Lions, in a statement to WWD. “With the addition of Heather and Pedja, our evolution continues with a team that not only understands the industry at its highest level but redefines what it means to lead with vision, creativity and purpose.”
Natasha Poly
Courtesy of The Lions
Hughes and Govedarica, who are both formerly of Elite Model Management, bring decades of experience as model managers.
“This is a thrilling new beginning; I’m energized by the opportunity to join forces with such a dynamic team,” Hughes said in a statement. “There’s a fresh momentum here, a powerful new infrastructure and a shared vision that makes this chapter incredibly exciting. I’m looking forward to building something bold and extraordinary together.”
Nataša Vojnović
Courtesy of The Lions
Govedarica offered in a statement: “I’m truly excited for this new chapter, a fresh start filled with a strong new team, creative energy and the kind of forward-thinking infrastructure that inspires real innovation. The collective drive at The Lions makes this a powerful moment. I’m looking forward to building something exceptional together and shaping the future in a creative way. We can’t wait to push boundaries together.”
The Lions launched as a boutique talent management and creative services agency in New York in 2014 before opening its second location in Los Angeles in 2017.
Jeanne Cadieu
Courtesy of The Lions
