Billboard Women in Music 2025
Áwet New York has introduced the first Made in Eritrea capsule in North America.
The capsule collection amplifies Eritrean craftsmanship and redefines the narrative around African-made luxury. The capsule will launch with a limited number of Italian linen shirts created by Eritrean artisans, using heritage textiles and fine tailoring. The pieces are available for $315 online at awetnyc.com and in-store at the brand’s flagship at 57 Bond Street.
The shirts are gender-inclusive and come in sizes small to extra large.
Awet Woldegebriel, founder and creative director of Awet New York said, “This ongoing capsule is a love letter to Asmara Eritrea — the land, the people, the artistry and the resilience that define its identity. To have this opportunity to bring Eritrean craftsmanship to the forefront of North American fashion is an honor and a responsibility. This capsule is about more than clothing, it’s about culture, legacy and rewriting the story of what is possible.”
The Made in Eritrea capsule is a testament to the country’s potential as a global luxury manufacturing hub. By launching this capsule, Awet New York is looking to pioneer a movement that connects African excellence with the international fashion market.
“This launch is a celebration of Eritrean design, a testament to our brand’s dedication to authentic storytelling and a bridge to the African diaspora around the globe. It’s a significant milestone, and we can’t wait for the world to experience it,” said Alex St. Urbain, chief marketing officer of Áwet New York.
This initiative is aligned with Áwet New York’s mission to elevate BIPOC talent, advocate for ethical production and challenge the conventional boundaries of luxury fashion. By investing in Eritrea’s production capabilities, Áwet New York aims to empower local artisans and establish Eritrea as a key player in the high-end space.
“This collaboration signifies a new chapter, one where ‘Made in Eritrea’ represents not just a location, but a symbol of excellence, resilience and a prosperous future,” said Pietro Zambaiti, owner and chief executive officer of ZaEr Dolce Vita Factory.
As reported, in February, Woldegebriel traveled back to his homeland in Asmara, Eritrea, to unveil Áwet New York’s fall 2025 men’s and women’s collection. The presentation was open to all citizens and was hosted in partnership with the Permanent Mission of Eritrea to the United Nations in New York and the Eritrean Commission for Culture and Sports.
