Augustinus Bader is gearing up for summer.
On Wednesday, the brand best known for its skin repairing patented TFC8 (trigger factor complex) technology is launching its white cast-free, absorbable The Mineral Sunscreen SPF 50, retailing for $140, which will be distributed only in the U.S. In addition, the brand is rolling out The Sunscreen SPF 50, a chemical sunscreen that retails for 125 euros and will only be available in the EU, U.K. and APAC region as the FDA does not regulate the filter being used in the U.S.
Augustinus Bader The Sunscreen SPF 50
Courtesy
According to the team, in 2024 Augustinus Bader experienced double-digit growth and surpassed $200 million in sales. It is expected to exceed $250 million in sales this year with these two launches driving continued double-digit growth.
In addition to sun protection, both products employ the brand’s signature TFC8 technology, which includes peptides, amino acids and vitamins, that boost the skin’s healing process. According to Professor Bader, the SPF and TFC8 work together in these formulas for optimal results.
“[It] is a combination of a shield with a repair technology,” he said. “When TFC8 was developed, we actually tested it on volunteers who were exposed [to] UV light in a clinical trial.”
Per Bader, the TFC8 helped to mitigate redness following this exposure, making it the ideal addition to a sunscreen.
He added: “No shield is perfect. It’s never 100 percent [coverage]. It’s SPF 50, so whatever passes the shield…we have repair….It’s much more than just an SPF. It’s a sun protection product.”
Augustinus Bader The Mineral Sunscreen SPF 50
In addition to sun protection, both products feature microalgae extract, cotton seed extract, pomegranate flower, perilla leaf and kakadu plum complex, raspberry seed oil and buriti oil, which all fight against the signs of aging and skin damage caused by the sun. Both versions of the sunscreen underwent a 12-week clinical trial “assessed by instrumental and expert graders,” per the company, and each trial reported clinically proven improvements in skin tone evenness, hydration and fine lines.
Thanks to the complexity of the formula, Bader said the sunscreens have been in development for four years. Earlier versions were scrapped as the brand was striving toward an even cleaner formula.
“It is a very important product. It just takes, unfortunately, so much time to develop,” Bader said. “Many customers wanted it, of course, so we started early on, but it just took four years because we wanted it to be clean with no compromise to the client.”
When asked whether a body SPF is on the horizon, Bader said: “Yes, it’s certainly a very good idea.”
