Ashley Graham is debuting two new roles. The model and television personality is now the face of the new Revlon ColorSlik hair color and will star as Roxie Hart on Broadway’s “Chicago” starting April 15.
On Monday, Revlon unveiled its new campaign featuring Graham, with whom the company has worked with since 2018. “Stepping into this new role with ColorSilk is so exciting. I’ve always admired how Revlon celebrates bold, confident beauty and ColorSilk is all about making gorgeous, salon-quality hair color accessible to everyone,” Graham told WWD.
Ashley Graham x Revlon ColorSilk
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The campaign highlights the new ColorSilk formula features Bond Repair Complex technology, which has been helping Graham keep her hair healthy during her busy schedule. “My hair goes through a lot — photo shoots, red carpets, constant heat styling — and I need color that works with my hair, not against it,” she said.
“The new and improved formula features a Bond Repair Complex + Vegan Keratin Fillers that have been a game-changer for me. I’ve noticed my hair feels softer, silkier, shinier and way less prone to breakage, even after multiple color treatments.”
Ashley Graham x Revlon ColorSilk
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The ColorSilk product, which promises 98 percent less hair lost from breakage, has also been an ally of Graham during her rehearsals for her Broadway debut. “Broadway is a full-body commitment. With back-to-back rehearsals, performances and constant heat styling, or even when wearing wigs, I need products that help keep my hair healthy and that starts with the dye I use,” she said.
The model is currently going through hours-long preparation sessions before taking over the stage, always “with the biggest smile on my face because it’s truly been a dream come true,” she said.
Ashley Graham x Revlon ColorSilk
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Ariana Madix, Lisa Rinna and Pamela Anderson are some of the names who have played Roxie Hart in “Chicago” before. “I’m honored to step into the role after all of those lovely ladies who are all incredible,” said Graham, who is loving the experience of performing onstage. “I am loving how I have been able to unleash the performer in me. Getting to dance, sing and act in front of a live audience is such a departure from what I’m used to and I could not be more excited to get out there,” she said.
The new Revlon ColorSilk with Bond Repair Complex is now available at drugstores and mass retailers nationwide and revlon.com. Suggested retail price is $6.79. Graham will be featured in “Chicago” at the Ambassador Theatre in New York City from April 15 through May 25.
