Ariana Grande Channels ’60s for Swarovski’s Spring 2025 Campaign

Ariana Grande continues her relationship with Swarovski in the brand’s latest spring 2025 collection campaign. To celebrate the house’s 130th anniversary, the collection emphasizes Metamorphosis, harkening back to the past while embracing the future.

The spring 2025 campaign marks Grande’s third collaboration with Swarovski. The collection features bold colorways emphasizing vibrancy and statement accessories that harken back to 1960s glamour and aura.

“I’m intensely drawn to pop culture and the role of jewelry within it — it has the power to transform not just how you look, but how you feel,” said Giovanna Engelbert, Swarovski’s global creative director.

“My vision is to create a new jewelry culture that is high-impact, fresh and sharp; Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement and joy,” Engelbert said.

“I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new spring/summer 2025 campaign,” Ariana Grande said in a statement.

“Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”

Grande was named a Swarovski brand ambassador in July 2024. Her first campaign with the house came in October 2024 with the holiday collection.

“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as brand ambassador,” Engelbert said upon Grande’s appointment to the role.

“Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”

Following the 2024 holiday campaign, Grande cocreated an Old Hollywood-inspired capsule collection that dropped in January 2025.