Aptos has unveiled its first product release of the year, “Aptos ONE 2025.1,” and described it as a key milestone while marking a transformative shift for the company, said Ian Auerbach, vice president of product management. Auerbach made the announcement in a blog post, and added, “This year, we’re making our largest R&D investment in Aptos history, fueling innovation at an unprecedented pace.”
“With 2025.1, we also kick off our transition to five major releases per year, up from two — starting with Aptos ONE and OMS,” Auerbach stated. “That means faster enhancements, more frequent innovations, and even greater value for our customers.”
Auerbach said Aptos ONE 2025.1 is strategically designed to enhance customer interactions, incorporate e-commerce elements into brick-and-mortar stores and empower sales associates. He noted several transformative features of this latest release.
First, the updated version has an enhanced “Customer Insights View” that offers a consolidated glance at key customer data directly within the platform. Auerbach said this embedded feature displays loyalty statuses, sales and return activities, and average purchase history complete with product images — providing a visual snapshot of customer preferences without the need for associates to switch devices or systems.
To take personalization further, Auerbach said Aptos ONE now supports pop-up messages on the POS. These can range from birthday greetings with promotional offers to recognition of loyalty status, ensuring that each interaction is not just a transaction but a personalized engagement aimed at enhancing customer loyalty.
In acknowledgment of the crucial role physical stores play in the retail ecosystem, Aptos ONE 2025.1 marries the convenience and information-rich nature of online shopping with the tangible benefits of in-store experiences. Product detail pages within the POS now feature personalized recommendations, ratings, and reviews similar to those found on e-commerce sites. Auerbach said this not only helps build trust and inform purchasing decisions, but also blends digital ease with physical presence.
These e-commerce-like capabilities are backed by a unified data source that spans the retailer’s online and offline platforms, ensuring consistency and reliability in customer engagement, and ultimately fostering a cohesive shopping journey.
Recognizing the pivotal role that store associates play, Auerbach said Aptos ONE 2025.1 enhances the tools at their disposal. The new “Associate Landing Page” serves as a command center, providing access to actionable data like store goals and flash sales. This customizable landing page not only keeps associates informed but also motivated throughout their shifts with timely reminders and motivational messages.
