Four Seasons Yachts has appointed Angélic Vendette chief marketing officer, the latest example of a luxury hospitality company recruiting senior talent from the fashion and lifestyle sectors.
Vendette arrives with more than 20 years of experience across luxury, fashion and high-growth consumer brands, most recently with Farfetch and prior to that with Alo Yoga.
Her hire reflects a broader pattern of hospitality companies seeking out fashion-industry executives for senior marketing and brand roles, a trend that has accelerated as the sector looks to differentiate through experience-driven storytelling and cultural relevance. Similar moves have recently been seen at Marriott International, Jumeirah Group and Orient Express, among others.
In her new role, Vendette will oversee Four Seasons Yachts’ global marketing organization, steering brand strategy for upcoming vessel launches and long-term expansion as the company works to carve out a distinct position in the luxury yachting space.
Four Seasons Hotels and Resorts first announced its entry into yachting in 2022, unveiling plans for a custom-built yacht that would bring the brand’s signature hospitality experience to the seas. The venture represents the company’s latest extension beyond traditional hotels and resorts as luxury hospitality players increasingly seek new formats to reach high-net-worth travelers.
Vendette’s appointment signals Four Seasons Yachts’ investment in building a marketing infrastructure to match its ambitions, as competition in the ultra-luxury experiential travel segment continues to intensify.
