Nadine Kheirallah
Anastasia Beverly Hills has tapped Nadine Kheirallah as senior vice president, general manager of international. Previously, Kheirallah served as senior vice president, global retail and trade marketing at Fresh and before that, spent more than a decade at L’Oréal working across Kiehl’s, Lancôme and other brands.
Michelle Miller
Michelle Miller, formerly chief marketing officer at K18, has joined hair growth and health brand Vegamour in the same role. Prior to her time at K18, Miller was vice president of marketing at Kosas.
Annie Kolemainen
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Eva NYC, the fast-growing mass market sister brand of Amika, has named Annie Kolemainen as chief executive officer. Kolemainen joined the brand in 2020 as director of sales and most recently served as brand president.
Shira Feuer
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Shira Feuer has joined Beauty Pie as chief marketing officer after working with the U.K.-based brand as a consultant in 2024. Before joining the company, Feuer held the same role at Trinny London and has held other senior marketing roles at Disney and Burberry.
Jessica Shepherd
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OB/GYN Jessica Shepherd has joined Pvolve as head of medical affairs. In her role at the fitness company, Shepherd will lead research and programing development, including upcoming series’ supporting menopause, fertility, pelvic floor health and more.
Nathan Underwood
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Gut health brand BelliWelli — which has emerged as a leading wellness brand on TikTok Shop — has appointed Nathan Underwood as its senior vice president of sales. He hails from supplement brand Ritual, where he served as vice president of sales.
Charlene Zappa
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Not Your Mother’s Haircare has tapped Charlene Zappa as chief marketing officer. Prior, Zappa led marketing efforts at The J.M. Smucker Company and before that, P&G Beauty, where she held a variety of roles during her 20-plus year tenure at the company.
