LONDON — The 2025 Wimbledon Championships kicked off with a heat wave, but even the potential of rain over the weekend can’t dampen the spirits on Center Court or Court One.
Guests attending the tennis matches can now take their strawberry hearts, racquets and SW19 tags home with them as part of Amex’s Tennis Charm collection with Katie Boulter, the British tennis number one.
The charms can be clipped onto trainers, bags and mobile phones.
British tennis player Katie Boulter with the American Express Totally Charmed collection.
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According to Amex, 43 percent of Gen Z and Millennials say tennis influences their personal style; 41 percent already accessorize with charms, and 61 percent are styling trainers with smart looks this summer.
Britain’s new tennis star Boulter, who is an Amex ambassador, has been getting in on the fun.
“Wimbledon isn’t just about the Championships — it’s about style, tradition, and the energy both on and off the court. I’ve always embraced tenniscore in my wardrobe, finding ways to reflect my love for the game,” she said, “it’s the perfect way to mark these special two weeks of the year in true Wimbledon style.”
On the grounds at Wimbledon, Amex has set up a tennis ball customization station with designs including tennis rackets, tennis balls and Amex’s “Love Wimbledon” logo.
American Express’ Totally Charmed collection.
The games are not just on the court.
Amex has installed two games: Tennis Clash and Aces for the Ages — allowing visitors to put their tennis skills and knowledge to the test, as well as a Centre Court Challenge game that involves rolling a ball accurately.
At the Amex Pavilion, cardmembers can view the London skyline or take a trip down memory lane revisiting key Wimbledon moments.
