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Best Early Amazon Prime Day 2025 Sneaker Deals
Need a comfy shoe for your upcoming Euro Summer trip to walk 30,000 steps a day? Wore down your beloved women’s white sneakers and need a refresh? Regardless of why you’re shopping for performance shoes this season, Amazon’s Prime Day 2025 is coming in hot with sneaker deals you won’t be able to resist.
Our favorite online retailer’s Prime Day 2025 is taking place from July 8 to 11, but, just like with the best Amazon home deals and best Amazon clothing deals, there’s a plethora of discounted shoes that you can shop a week early with markdowns so steal-worthy, they’ll win the wallets of devoted sneakerheads and casual footwear appreciators alike. We’ve specifically identified the greatest discounted finds from top sneaker brands like New Balance, adidas, Reebok, and other heavy hitters so you don’t waste a moment securing the shoes of your choice in your size before they sell out.
As an added bonus, this year’s Prime Day sales on sneakers are special for two reasons: Nike has recently made its long-awaited return to Amazon, making its cult-favorite styles more accessible, and adidas has not only expanded its Amazon offerings but also rolled out a new “Buy With Prime” feature, allowing customers to reap Prime Day benefits directly on its site.
To be able to shop the Prime Day extravaganza at Amazon.com, though, you’ll need an Amazon Prime membership (which also treats you to free and fast shipping year-round). You can sign up for a one-month free trial here.
Below, the best early Prime Day sneaker deals to snag before the big shopping event. Because we know how much you love staying ahead of the shopping (and style) curve.
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Reebok Women’s Club C 85 Sneaker
Need a pair of minimalist white sneakers to wear with your newly bought wedding guest dress this summer? Look no further than Reebok’s Club C 85, whose high-traction outsole; lightweight, flexible, and shock-absorbing EVA midsole; and all-white, all-leather, perforated upper fuse all-day comfort with head-turning looks. Come fall, you can lace up the shoe with wide-leg trousers and a trench coat, mastering the kind of cool-cat, sneaker-based style that A-listers like Jennifer Lawrence are revered for.
What testers say: “These are really cute tennis shoes. They don’t have a lot of cushioning inside, but the sole is pretty thick and absorbs a decent amount of shock. I’ve worn them for a couple of hours of walking at a time, and my feet don’t hurt afterward.”
Allbirds Men’s Tree Dasher 2 Sneaker
The footwear brand Allbirds prides itself on aesthetic simplicity that’s the furthest thing from logo-centric, as well as using natural-plus-breathable materials like wool, tree fiber, and sugar cane — a breath of fresh air in the industry. You’ll also feel fresh and light on your feet as you wear this shoe from morning to night, relishing in its knit upper made with enhanced airflow in mind; cushioned, impact-absorbing crash pad; seven-millimeter heel drop that reduces joint strain; and goes-with-everything design. Our favorite part? The sneaker is completely machine washable (just don’t forget to take out the insole!).
What testers say: “I don’t usually write reviews, but I got these a few days before leaving for a nine-day trip to Italy. I walked 70 miles in them over eight days and found them to be extremely comfortable, with no break-in period required.”
adidas Women’s Samba OG Sneaker
An adidas bestseller, this Samba — created in collaboration with the British brand Liberty London —gives the iconic style new life via a floral print on lace-like mesh. Fear not, though: Many of the specs you already know and love have stayed, including a reinforced T-toe, gum rubber outsole, and Three-Stripe leather detailing that harkens back to both adidas’ legacy and present-day mass appeal. Because of the shoe’s inherent brightness, it will go best with monochrome summer ‘fits consisting of your favorite jeans, a starched white button-up, and the canvas tote bag you can’t leave home without.
What testers say: “These shoes are so comfortable and cute. The color is so vibrant! Got many compliments when I wore them.”
New Balance Women’s 608v5 Sneaker
New Balance’s 608v5 cross trainer (an “Amazon’s Choice” offering with over 5,000 five-star reviews) is the epitome of the dad silhouette everyone has been loving as of late. Manufactured with comfort as the main priority, the intentionally bulky sneaker features the brand’s signature ABZORB midsole, a rubber outsole that’s especially durable in high-wear areas, and a phantom liner with minimal seaming to eliminate irritation. You’ll feel like you’re walking on clouds, while indulging in a no-tie lacing system that gets you out the door and onto the busy city streets in no time.
What testers say: “Bought these to work at a dental office, and after one day of wear I honestly can say they changed the game. I was wearing shoes I bought from Walmart to get me by, and these ones honestly are so much more comfortable. They’re true to size and have great support for high arches.”
adidas Women’s VL Court 3.0 Sneaker
A lifestyle stepper through and through, adidas’ VL Court 3.0 will match every last summer staple in your closet, looking just as good with a breezy linen dress as with menswear-inspired coordinates. A vulcanized rubber outsole, sleek leather upper, and soft interior lining come together to ensure your each and every footfall feels soft and supported when donning the trendy, modern stepper. In Cloud White/Core Black, you can’t get more classic than this.
What testers say: “These shoes are timeless, and my wife loves that she can dress them up or down depending on her outfit! She appreciates the fit and was even looking at other colors (what have I done?)! Great buy.”
Reebok Women’s NFX Training Sneaker
This Reebok sneaker for women blends top-notch grip and cushioning that will carry you through every treadmill run, barbell session, and HIIT workout, making sure you crush your fitness goals without ever developing blisters, calluses, or hot spots. A mesh upper here promotes airflow, while sidewall wraps and forefoot grooves work overtime to secure stability and flexibility, respectively. Plus, that pop of pink on the outsole is a way to take your athleisure to the next level as you close your Apple Watch rings. What’s not to adore?
What testers say: “I got them for my gym workout that’s mostly weight training. They have been amazing. So comfortable and steady, while looking so cute.”
Brooks Men’s Anthem 6 Running Sneaker
Whether you have 10 marathons under your belt or have only now been influenced to download the Strava app, the Brooks Anthem 6 road-running shoe will take you to the finish line with applause-worthy cushioning that doesn’t sacrifice a lightweight feel. Its streamlined profile, outsole made for smooth transitions (courtesy of the segmented crash pad), and midsole that adapts to your unique speed and stride are all elements that signify the brand’s devotion to high-quality craftsmanship. This highly rated sneaker is fully sold out on the Brooks site, so this is your best chance to grab it… and do so while saving some hard-earned money.
What testers say: “I was looking for a new pair of Brooks shoes to walk in and casually wear. In my humble opinion, they are comfortable, have great ankle support, and fit perfectly!”
adidas Men’s Advantage 2.0 Sneaker
Enter: an everyday adidas sneaker that takes the guesswork out of styling equations for your nine-to-five office job and your five-to-nine leisure activities during warm weather. Though it boasts a faux leather upper, the shoe spares you from sweaty feet thanks to its perforations; inside, a Cloudfoam Comfort sockliner guarantees a smooth ride and comfort from the very first step you take in your new purchase. We especially appreciate the fact that it’s partially made from recycled and renewable content, making the top men’s sneaker good for your feet and the planet. That flash of green on the tongue and pull tab? We have no notes.
What testers say: “Simple, comfortable, and perfect for wearing in the workplace with nice jeans. Also pairs well with blacks pants for a more business-casual look. This is my fourth pair of the style from adidas.”
When is Amazon Prime Day 2025?
Amazon Prime Day occurs this year from July 8 to July 11, lasting four days for the first time ever. New deals are expected to drop as often as every five minutes, so prior planning and quick reflexes are key to scoring what you’ve long had on your wishlist — for less. Millions of deals across more than 35 categories are in the works for 2025, but we especially have our sights set on the sneaker category, in which our dedicated team of shopping editors has already identified steep markdowns across top brands like Reebok, adidas, New Balance, and more.
In case you lose out on the chance to become the lucky owner of these trendy footwear finds, the Amazon sales event is expected to return one more time this year in the fall. Last year, the fall Prime Day (also known as Prime Big Deal Days) occurred on October 8 and 9, but why jump ahead in time when so many unprecedented price drops are already here and beckoning you to “add to cart”? Though you’re still early to the Amazon Prime Day party if you’re reading this now, we urge you not to grow too complacent and instead snag the bestsellers ASAP, while they last.
What Amazon Sneaker Deals Can We Expect for Prime Day 2025?
If the recent past is any indication, Amazon Prime Day 2025 is going to be epic. Last year, the event came in hot with discounts on the New Balance 237v1 lifestyle sneaker (at over 30 percent off, even during the last days of the sale), style-savvy Veja Dekkan (for 25 percent off the original price), Reebok Club C 85 stepper (also for a bit more than 30 percent off), and similar not-to-miss styles. Seeing as how we’ve already spotted sneaker deals of up to 50 percent off on top performers from well-known and well-loved brands, we’ve got even higher hopes for next week.
What’s more, Nike’s return to Amazon and adidas’ new-this-year “Buy With Prime” feature, which connects the brand’s top-selling shoes with Amazon Prime services, are further signals that this year’s Prime Day is going to be one to remember. We’ll be updating this roundup with additional sneaker deals as they crop up, to make sure you’re privy to the latest-and-greatest sales happening in the Amazon footwear universe, between July 8 and 11 but also beforehand.
For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items.
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers worth-your-time footwear sales, including those tied to Amazon’s annual Prime Day extravaganza.
