Alo Yoga, the fashion and lifestyle brand, is continuing to build on its mission to make wellness effective and easy. Since launching its supplement category in 2023, as reported by WWD, the company has continued its move into wellness with ingestible supplements, health and wellness campaigns and, recently, a gut health series in its Alo Moves platform.
Now expanding on its shot formula offerings — which initially included the Vitamin-C Glow Shot, Advanced Collagen Shot and Immunity Rescue Shot — Alo has unveiled the Daily Greens Shot. Similar to the rest of the line, the Daily Greens Shot is designed to deliver a nutrient-dense solution. The benefits of the Daily Greens Shot provide a full serving of greens in one quick-absorbing pouch in a pineapple mint flavor.
The Daily Greens Shot’s five-in-one formula features a superfood blend including chlorella, spirulina, amla, alfalfa and kale designed to support energy, recovery and daily balance. The product aims to meet the needs of all lifestyles with a vegan, gluten-free, cruelty-free formula that is also free from artificial flavors, preservatives, sweeteners, heavy metals and soy.
Alo’s Daily Greens Shot.
Courtesy Image.
In an exclusive interview, Abby Gordon, chief design and merchandising officer of Alo Yoga, told WWD that the launch reflects the brand’s continued commitment to science-backed, nutrient-dense products that support its community’s pursuit of mindful movement and peak performance.
“Our approach to nutrition is centered on function, simplicity and authenticity — because one of the most powerful things you can do for your body is nourish it with clean, bioavailable ingredients that actually work,” Gordon said. “The Daily Greens Shot is a reminder that caring for your body can be both elevated and easy. As we continue to grow our wellness ecosystem, we remain committed to the values that built Alo: authenticity, innovation and the belief that wellness is the ultimate luxury.”
She added that the Daily Greens Shot is an extension of that belief, saying that it’s not about trends or quick fixes but rather elevating daily rituals with something that has been thoughtfully made, effortless to use and rooted in intention. Gordon said that when deciding to add to its current wellness system, a product must be science-backed, cleanly sourced and designed with purpose.
“We only introduce a new offering when it fulfills a real need in our customers’ lives,” Gordon said. “Knowing our community leads busy lives we wanted to create a simple, effective solution they can easily incorporate into their daily routines.”
Notably, in its research, Alo found that 90 percent of adults do not get enough greens in their diet, making it a huge area to address.
“Our mission has always been to spread mindful movement and help make wellness more mainstream. Nutrition is an essential part of the Alo ecosystem. Just like our clothes move with you from studio to street, our ingestibles are designed to support you from sunrise to wind-down.”
Alo’s Daily Greens Shot is available online and in more than 100 nationwide locations in a single pouch, 10-pack and 30-pack options.
