Alice + Olivia by Stacey Bendet is spreading out on Madison Avenue.
The contemporary brand has reopened its flagship at 755 Madison Avenue, with an expanded 2,128-square-foot space and new design vision. The original store was 1,100 square feet, and the company took over space formerly occupied by Hugo Fine Arts Galerie.
At the opening party Wednesday night, Stacey Bendet explained that Andrew Rosen, an investor in Alice + Olivia, convinced her to enlarge the space so it would have a bigger frontage on Madison Avenue. “No I don’t want to,” Bendet originally told Rosen. “Stace, it’s 60-foot frontage on Madison Avenue,” Rosen replied.
The transformation was conceived in collaboration with Jess and Jonathan Nahon of Sugarhouse Design + Architecture. Together they created a surrealist fantasy that’s playful, fun and provocative.
A look at the expanded Alice + Olivia boutique at 755 Madison Avenue.
Jason Schmidt, courtesy of Alice + Olivia
“The new Madison Avenue flagship is more than a boutique, it’s a stage for imagination, community and discovery,” said Bendet. “Working with Sugarhouse, we created a space that feels iconic and timeless, but also completely new. It’s about giving our customers an elevated experience that surprises, delights and inspires.”
The design begins outside with a cherry-red mosaic storefront. Solid brass floral medallions, forged in France by artisans, add a special touch, a feat made possible through close collaboration with New York City’s Landmarks Preservation Commission. Inside are layers of color, patterns and texture in theatrical scenes. There are hand-glided moldings, unlacquered brass and bronze display rails, and a turquoise limewash backdrop framing the colorful collections of ready-to-wear, accessories, denim, activewear — and vintage and fine jewelry specifically in this store.
A view of the interior of the expanded Alice + Olivia flagship.
Jason Schmidt, courtesy of Alice + Olivia
At the boutique’s center sits a sculptural turquoise leather-top table by Mexico City artisan Mike Díaz, paired with a vintage Verner Panton Clover Leaf sofa in cerulean mohair, a brass-footed lion’s seat, and a working bar clad in indigo marble, emerald green shagrin and hand-painted rose tiles.
A key aspect of the design are six jewel-box changing rooms, finished in mohair curtains and vintage lighting, along with bespoke artisan details such as a carved red travertine sink to damask settees and custom brass accents.
Bridget Als, Aqua, Kate Demianova and BB Jean at Alice + Olivia’s Madison Avenue store reopening event hosted by Stacey Bendet.
Getty Images for alice + olivia
Bendet said that this fall, the boutique will feature curated vintage pieces alongside exclusive jewelry designed by herself, available only at this location. She also said her daughter, Scarlet, a high school student, is selecting vintage sunglasses. The flagship will also serve as a hub for ongoing collaborations and activations, beginning this fall with BROdenim and Farmer’s Daughter. The expanded boutique will also offer trunk shows that spotlight emerging designers and limited-time collections and the boutique will serve as a gathering space for the community.
Toasting the store Wednesday night were Nicky Hilton, Amy Fine Collins, Dylan Lauren, Emily Rockefeller, Laura Kim, Fernando Garcia, Georgina Chapman and Gillian Hearst, among others. The night also included Lalo Tequila cocktails, treats branded with the “Stace Face” motif including Culture frozen yogurt cart, monogramming on purchases and music by Ruby Aldridge.
Nicky Hilton and Stacey Bendet at Alice + Olivia’s Madison Avenue store reopening event.
Getty Images for Alice + Olivia
In honor of National Breast Cancer Awareness Month, 15 percent of net proceeds from the evening benefited the Breast Cancer Research Foundation, kicking off a monthlong initiative. All month, customers can donate to BCRF and receive 15 percent off-scan to donate in boutiques or donate online for a one-time code. The partnership also features a CharityBuzz auction of a custom Alice + Olivia Bronco, unveiled at the Madison Avenue reopening Wednesday and closing during BCRF’s Symposium & Awards Luncheon on Oct. 30, with 100 percent of proceeds benefiting BCRF.
Stacey Bendet at the Madison Avenue store reopening event.
Getty Images for alice + olivia
The 2025 Alice + Olivia Ford Bronco has fewer than 2,000 miles and is in excellent condition. The exterior is wrapped in Alice + Olivia’s storm floral print. Gold-painted hardware replaces standard silver finishes, adding jewel-like accents. Inside, the dashboard is reimagined in a light wood-like material.
In addition to its 800 department and specialty store accounts worldwide, Alice + Olivia has 59 freestanding stores in the U.S. and Asia.
