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Actress Joey King to Receive Annual WIF Max Mara Face of the Future Award

MILAN – Emmy-nominated actress Joey King will be the 19th recipient of the annual WIF Max Mara Face of the Future Award.

King is expected at the Max Mara show in Milan on Thursday.

The actress will receive the award, which recognizes impressive acting and producing work, during the 2024 WIF Honors on Oct. 24.

“At Max Mara we are proud and excited to award Joey King as the 2024 WIF Max Mara Face of the Future,” said Maria Giulia Prezioso Maramotti, granddaughter of founder Achille Maramotti and Max Mara Fashion Group board member. “Her talent as an actress, business acumen as a producer, and personal style embodies the values that we have in our DNA and therefore make her the perfect ambassador for Max Mara. It is always a pleasure to partner with Women in Film and to be able to celebrate talented women in the industry. In this case, we are utterly happy to welcome Joey into the Max Mara family.”

The American actress has solidified her career appearing in “The Conjuring,” and in “The Kissing Booth” series on Netflix. In the television space, King is widely known for her portrayal of Gypsy Rose Blanchard in Hulu’s limited series “The Act.” Her performance has earned her SAG Award, Golden Globes, Critic’s Choice and Emmy nominations.

King can most recently be seen in Tommy Kail’s “We Were the Lucky Ones,” and starring opposite Nicole Kidman and with Zac Efron in Netflix’s “A Family Affair.” Other recent projects include leading roles and producing credits in “The in Between” for Paramount+ and “The Princess” for Hulu. 

“I am so honored to be named the 2024 WIF Max Mara Face of the Future Award recipient. WIF and Max Mara are two organizations I admire greatly,” said King. “Their work to propel women, especially within creative and entertainment industries, is so important. Women in Film does amazing work that highlights so beautifully how powerful women are both behind and in front of the camera in Hollywood. I’ve had such a wonderful experience traveling to Milan to take part in the Max Mara fashion show and have truly had the best experience spending time with their incredible team.”

Kirsten Schaffer, chief executive officer of WIF, said that “at a young age, Joey has demonstrated exceptional talent, versatility and a strong commitment to her craft, both in front of and behind the camera. Her ability to bring complex and nuanced characters to life, from her roles in ‘We Were the Lucky Ones’ to ‘The Act,’ combined with her dedication to producing, makes her a true inspiration for the next generation of storytellers.”

Actress Yara Shahidi received the award last year. Founded in 1973 as Women in Film, Los Angeles, WIF advocates for and advances the careers of women working in the screen industries, to achieve parity and transform culture. Past recipients include Zazie Beetz, Gemma Chan, Elizabeth Debicki, Alexandra Shipp, Zoey Deutch, Natalie Dormer, Kate Mara, Rose Byrne, Hailee Steinfeld, Chloë Grace Moretz, Katie Holmes, Zoë Saldana, Elizabeth Banks, Ginnifer Goodwin, Emily Blunt and Maria Bello. Last year, Lili Reinhart was bestowed the award.

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