Bo Nix is healed and ready to return to the gridiron.
The Denver Broncos star quarterback fractured his ankle in the AFC divisional playoff game against the Buffalo Bills last January, forcing him to miss his team’s postseason run. But after surgery and months of rehab, he’s primed for the upcoming season.
“I’m pleased with my progress, and it’s been a quite eventful off season, but it’s been well worth the journey, and I think this season is going to be very enjoyable because of what we’ve been able to go through this off season,” he said.
Although the Broncos lost to the Patriots and didn’t make it to the Super Bowl this year, Nix believes his team has the chops to succeed in 2027. “I go into every season thinking we’ve got a chance to win a Super Bowl,” he said. “The day I think we can’t get it done anymore is probably the time I’ll start calling it quits. But right now I feel really good about our team and our chances.”
It’s that all-in attitude that attracted Mizzen+Main to the quarterback, who it signed as an athlete ambassador at the start of his rookie season in 2024.
Dix, who was on his way to a photo shoot for the company’s latest campaign, said in an interview that he had been a fan of the performance menswear brand even before he was tapped as an ambassador.
“Growing up, I was always into dressing up,” he said. “When I got to college, I started dressing up more for media days and game days so I started wearing Mizzen+Main shirts that I would buy at the store. It was like wearing an athletic shirt underneath a jacket or a suit, and they were just very comfortable to me. That’s how I was introduced to them, and then we partnered a couple years ago when I was headed into the league. With my line of work, being active, it’s a really good partnership.”
Nix said he started capitalizing on his name, image and likeness at the end of his college career “and when I got to the NFL is when it took off.” The athlete has also endorsed 7-Eleven, Celsius, Raising Cane’s, Old Spice and Google Shopping, among others. But he’s especially enamored by his deal with Mizzen.
Bo Nix working with Mizzen+Main’s merchandise manager Zach Swanson.
Courtesy of Mizzen+Main
“We’ve both grown a little bit,” he said. “I know I’ve grown with them, and hopefully I’ve allowed them to grow as well. It’s been cool to be seen as a somebody when you wear the clothes, and I think it’s cool to be one of their faces and one of the people that they entrust to wear their brand.”
But his style has changed over the past two years as he transitioned from college to the professional ranks, and this February when he and his wife Izzy had their first child.
“Style is always evolving and always changing, and you’re always finding new ideas — at least I am — and trying to be creative,” he said. “Mizzen allows me to expand on that creativity. We’ve been able to partner on a few custom suits that will launch this fall, and it’s been really fun for me to work with their team to choose colorways and different fabrics.”
With a new baby in the mix, his apparel choices have also been impacted and once again, Mizzen fits the bill. “You can just wash and dry it, you don’t have to take it to a cleaner. It’s very easy and stretches, so when they go pulling at your clothes and spitting up everywhere, it’s not going to mess anything up,” he said with a laugh.
In addition to Mizzen+Main, Nix said he’s a fan of Nike for his athletic gear. “It’s more athleisure versus a dress-up professional brand,” he said, “and being able to partner with both of them has been cool. One offers true athletic clothes and one offers true professional business-casual clothes. I am one of those guys that likes many different things, I also have to be comfortable, so when I find something, I generally get a couple colors of it. I won’t discriminate against any brand. If it’s comfortable and I like the look of it, I’ll buy it. It can be cheap or expensive, I’m sort of all over the map.”
Like many of his NFL counterparts, Nix has been paying more attention to his wardrobe of late. And the league is helping. The NFL has hired a fashion editor to work with its players as they follow in the footsteps of the trend-setting NBA.
“As professional athletes, any time we can dress to impress, and get ready for a game-day atmosphere, we find joy in that,” Nix said. “We play big events all the time, so it’s cool to go in the arena or stadium dressing nice, feeling good, and getting ready to go out there and perform at a high level. Some would say, how you do anything is how you do everything. So if you look sharp and prepared, you’ll set your mind right, and go out there and perform better.”
Nix said there are a couple of guys in the league whose style he admires, notably his teammate Pat Surtain. “He never fails to have something nice on,” he said. “He does a good job with the outfits. He’s got that attitude and that personality that can pull those kind of things off. I think if I tried certain things like he did, I would look crazy, but he definitely gets away with it. He looks natural, and I think he really enjoys it. But I think as a team we do a good job of dressing up. We always look sharp going into games and that may have something to do with our on-field success.”
Nix said he’ll be heading to training camp on July 26 and once that happens, he’ll be 100 percent focused on the game. “Once I get back to Denver and get settled, the season is here, and my head’s in the sand for a while.”
Until then, he’s focused on his off-the-field projects such as Mizzen+Main. His campaign will be used on the company’s digital channels as well as on cable television, in targeted newsletters and select out-of-home locations before the upcoming NFL season.
As the company’s chief executive officer Ryan Kent said: “At Mizzen+Main, we don’t choose ambassadors simply because they’re famous or successful. We look for people whose approach to their craft reflects the standards we build into our products — discipline, preparation, consistency and the ability to perform under pressure. Bo has demonstrated those qualities throughout his career. Whether it’s his work ethic, his composure, or the way he continues to grow, he represents forward progress rather than arrival. That aligns perfectly with how we define success as a brand — not as a destination, but as continual momentum.”
Kent added that the Mizzen customer isn’t buying clothing to make a statement but rather to build a career, raise a family and navigate demanding days. “Bo reflects that mindset. He’s someone who prepares relentlessly, values substance over flash, and understands that performance comes from doing the little things well.”
