PARIS — Raffles Hotels & Resorts is bringing one of New York’s most coveted restaurant reservations to the French capital for a pop-up inside Le Royal Monceau during Paris Men’s Fashion Week.
The hotel and hospitality group has partnered with Raf’s, the NoHo restaurant founded by sisters Jennifer and Nicole Vitagliano and executive chef Mary Attea, for a series of pop-up residencies spanning Paris, Boston and London.
Paris will be the first stop, opening Tuesday and running through Thursday at Le Bar Long inside Le Royal Monceau Raffles Paris.
Housed in a former bakery featuring wood-fired ovens dating back to the 1930s, Raf’s has become a New York hot spot, with its blend of Parisian café culture, Italian-inspired cooking and downtown Manhattan vibe.
The Paris residency will bring several of the restaurant’s signature dishes to the French capital, including leeks vinaigrette, uovo in purgatorio amatriciana and dry-aged côte de boeuf, developed in collaboration with Le Royal Monceau’s culinary team.
The pop-up comes as luxury hospitality groups increasingly look to activations to inspire interest and buzz. Raffles is part of Accor group, whose global brand president of strategy told last week’s VivaTech that hospitality must move beyond rooms and bookings.
The executive described modern travel brands as creators of what he called a deeper “sense” in people’s lives. “The next generation of loyalty is that sense of belonging, participating and doing something,” he said.
It also comes after the 138-year-old hotel name launched its first limited-edition fashion and lifestyle line, “The Butler Did It,” at Printemps department stores in both New York and Paris last February.
The collection marked Raffles’ first step into branded consumer goods. The group has plans to expand the lifestyle concept with a broader ready-to-wear and home offering set to debut in fall 2026, alongside the launch of a stand-alone e-commerce platform.
Following Paris, the roving Raf’s concept will travel to Raffles Boston from July 15 to 17 before concluding at Raffles London at The OWO during London Fashion Week in September. The London edition will feature a four-hands collaboration between Attea and chef Mauro Colagreco of Saison by Mauro Colagreco.
