The top 10 U.S. TikTok Shop shoe performers generated $163.7 million from April 2025 to March 2026, according to data from Charm Io.
Topping the list with revenue totaling $52.4 million is the Crocs brand, followed by its sibling Hey Dude at $32.5 million. Noting its No. 1 footwear placement on TikTok Shop in the U.S., Crocs Inc. CEO Andrew Rees said in February when the footwear firm posted fourth-quarter results that the company expects to see “significant future growth” in 2026 in the social commerce category.
In third place is the live social shopping channel QVC, Inc. at $14.1 million. Notwithstanding QVC’s slide into bankruptcy proceedings, its footwear store on TikTok is as popular as ever. According to data from Charm Io, QVC is the fastest growing shoe store on TikTok, jumping 1,646.96 percent for the 12-month period from April 2025 to March 2026. In the same year-ago period, sales totaled $808,921. QVC sells a number of well-know shoe brands that include Birkenstock, Clarks, Earth, Franco Sarto, Minnetonka, MizMooz, Naturalizer, Reebok, Rykä, Skechers, Vince Camuto, Vionic, and White Mountain, among others.
QVC’s Chapter 11 bankruptcy filing on April 16 was a pre-packaged arrangement with creditors, setting the stage for an exit that’s expected this summer.
Two Chinese operations made the top 10, Dream Pairs at $14.0 million in fourth place and Nortiv 8 at $6.9 million in ninth place.
Rounding out the top five is Shoebacca at $13.0 million, a family-owned business that started in shoes and has become a major e-tailer in shoes and apparel. Project Cloud Shoes follow with $9.3 million in revenue.
Evellyhootd US made the top 10 with $8.0 million in sales. The brand is known for “value” footwear — although it has started to expand into apparel — and the company’s website said it can use leather suppliers from the same source as “light luxury brands” but is able to offer product for less through a reduction in costs by 40 percent via flexible supply chain optimization.
Evan Sneakers is next at $8.0 million and Cushionaire, part of the New York-based Next Step Group, follows at $5.2 million to complete the top 10 list.
