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Masters Tournament app improved by IBM and AI Digital Experiences

The Masters is going to be even more incredible this year.

In case you were unaware, we are set to witness the 90th Masters Tournament and such an event calls for a spectacle of digital showcasing. IBM has taken care of that.

New this year for the Masters thanks to IBM:

IBM allowed one of their own in Kameryn Stanhouse to speak with SB Nation about these improvements ahead of this year’s playing of the Masters and more than anything I came away knowing that our favorite tournament means just as much to IBM as it does to us. In fact, I’d argue that, thanks to how Kameryn outlined the strategy and research that went into powering these features, IBM’s chief priority is ensuring that fans are able to have the best experience possible.

Something Kameryn said will stick with me for a long time, well after even this year’s tournament. She noted that there is “perfect” in terms of success, but there is also “Masters perfect.”

Doesn’t that describe what we all love about this tournament? That even the idea of “perfect” is different here?

IBM has made sure that we are ready for a “Masters perfect” experience. Bring it all on.

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