It’s no easy feat to gather more than 50 brands together for one singular event, but Italian high-end cultural and creative industry foundation Altagamma has done just that.
From April 9 through April 11, 43 flagship boutiques for 56 Italian luxury brands across the fashion, design, food, beverages, automotive, jewelry and yachting industries will transform their Manhattan locations into cultural spaces, hosting special installations that present some of the finest Italian creations.
During the three-day event, dubbed “Icons of Italy,” attendees can expect to see master artisans demonstrating techniques behind the creation of Made in Italy products, discover bespoke fashion creations, designer talks and presentations, and food and wine tastings from various regions of Italy.
Participating fashion brands in the three-day event include Bottega Veneta, Brioni, Bulgari, Canali, Dolce & Gabbana, Etro, Ferragamo, Gucci, Herno, Isaia, Jil Sander, Kiton, Max Mara, Missoni, Prada, Santoni, Tod’s, Valentino, Versace and Zegna, among others.
Matteo Lunelli, chairman of Altagamma, said in a statement that the event “celebrates a cultural dialogue between Italy and the United States that has enriched both countries for generations.”
“American audiences have long recognized and embraced the creativity, craftsmanship and entrepreneurial spirit that define Made in Italy,” Lunelli said. “Through this initiative we want to share the richness and diversity of our creative industries, of our true Icons, offering visitors an authentic journey into the culture, traditions and territories that shape Italian excellence.”
An added element of the event is a chance to win a free trip to Italy. According to Lunelli, attendees can snap a picture or video of their experience during the New York event for a chance to win the prize. The 18 “most compelling” images selected will be awarded an exclusive two-night stay at 18 different Altagamma five-star hotels across Italy.
The project, which is also supported by the Italian Ministry of Foreign Affairs and International Cooperation and specifically by the Italian Trade Agency, launches just ahead of the Made in Italy National Day on April 15, which just so happens to land on the anniversary of the birth of Leonardo da Vinci.
