Revolve Group Debuts New Fashion Brand, Revolve Los Angeles

“It’s Revolve!”

The phrase is one that Michael Mente, cofounder and co-chief executive officer of Revolve Group, and Raissa Gerona, chief brand officer, have often heard in reference to women wearing pieces from the 1,000 third-party and in-house brands offered by the global multibrand retailer.

Now, the company is leveraging its name power with the introduction of its first ever eponymous, luxury fashion house, Revolve Los Angeles. The brand’s first collection will launch exclusively via Revolve’s e-commerce and brick-and-mortar stores on March 9.

“We’ve been sitting with [the name] for years, and it is obviously anecdotal that every time we chat with someone, people know they’re wearing Revolve, but they’re actually not sure what brand it is,” Mente explained during an exclusive interview with WWD. “I actually did some analysis from the website, and over 95 percent of add-to carts are not from a brand page — it’s people shopping dresses, people shopping from edit or elsewhere.”

“It’s really time to embrace our own label. We’re really launching it with our best foot forward of amazing quality and design and going into the core of what we’re known for, which is going out and leaning into Los Angeles as a character, backdrop and muse. The L.A. lifestyle is the essence of our brand. There’s a little Old Hollywood, a little bit of that sexy energy that L.A. has, which is very much Revolve,” Mente said.

Since launching 20 years ago, The Revolve Group has continued to innovate and push the needle. Over the last year, Revolve Group launched a joint venture with Cardi B, introduced Dion Lee’s new brand Haelo in partnership with Revolve and expanded its retail footprint with February’s brick-and-mortar opening at The Grove in Los Angeles, to name a few. 

Furthermore, Revolve Group reported an “outstanding fourth quarter, highlighted by double-digit top-line growth, a 58 percent increase in net income and a 44 percent increase in adjusted EBITDA year-over-year,” cofounder and co-chief executive officer Mike Karanikolas reported of Revolve’s fourth-quarter and full-year 2025 financial results. Total net sales for the fourth quarter were $324.4 million, with 10 percent year-over-year growth during the quarter, with total net sales for 2025 at $1.23 billion, a year-over-year increase of 8 percent.

Revolve Los Angeles continues to display Revolve Group’s evolution, as seen via its debut collection campaign, styled by Carlos Nazario and shot by Mert Alas and Marcus Piggott at the historical “Silvertop” Reiner-Burchill residence, designed by John Lautner, in Silver Lake. The campaign features Revolve Los Angeles’ first ambassador, Bella Hadid, whom Gerona said embodies the brand’s quintessentially Los Angeles energy and spirit. 

“It feels very Revolve, but next level. That’s exactly what I want our customers to feel and also someone who’s never shopped with us before. ‘What’s Revolve Los Angeles?’ It’s so cool and it’s so sexy, but it also looks fun,” Gerona said.

Created by Revolve Group’s core leadership, including Mente and Raissa, and internal design team, Revolve Los Angeles was designed to offer their core customer elevated wardrobing that bridges the everyday with special occasion and party wear in size XXS to XL, with prices ranging from $200 for tops up to $3,500 for a gown. These prices reflect the gap of more affordable designs with a distinct point of view, at a luxury quality, that Mente and Gerona said they’re seeing in the market as luxury prices continue to rise. 

“I think because we have so much product on the site that the prototypical view is kind of in the middle, but as we’ve seen over the years, the higher end just keeps getting higher. We do sell $1,000 or $2,000 dresses all the time very, very well. Those customers know that, and they’re finding that, but also we wanted to shine that this is an important part of where we are. The height of where we are has been elevated over the years too, which is where we are anchoring our brand,” he explained.

“I want people to see that Revolve continues to take risks, even 23 years in the game, and do things differently. I hope that it not only surprises our customers and makes them really excited, but also our peers and people in fashion too,” Gerona added.

The chief brand officer noted that unlike many other retailers’ approach to private labels, which oftentimes, she said, are priced at the lower-tier end, Revolve Los Angeles was created for their aspirational customer looking for elevated, directional dress. Varying looks, such as a gown with straps in ostrich feather to crocodile embossed leather layers, will be “center stage” across Revolve’s retail stores, as well as on a new Revolve Los Angeles micro-site embedded within its current e-commerce. The company plans to release four drops throughout 2025, and sees potential in category expansion as Revolve Los Angeles continues to grow.