Moynat x Labubu Reveals Final Paris-only Drop

PARIS — Labubu is exuding main character energy this Paris Fashion Week.

Not only is the 10th anniversary exhibition tour of Kasing Lung’s “The Monster” series landing in town, but the final chapter of collaboration with Moynat is dropping March 6.

For this installment, the limited-edition range features a fresh selection of artwork by the creator of “The Monsters” series splashed across the LVMH Moët Hennessy Louis Vuitton-owned brand’s signature M Canvas.

In the lineup are the Hobo purse, the Mini 48h bag, the Little Suitcase model and totes in small, medium and large sizes as well small leather goods like passport holders and cardholders.

Depictions of the Labubu, Zimomo and King Mon characters spanning recent illustrations created for the Taipei arm of the anniversary exhibition tour to early sketches have been interpreted on printed leather patches affixed to the largest purses.

There’s also the Mignon bag, which is made to order and comes decked in an allover print of a 2024 illustration. Charms featuring the characters in several poses will also be on offer.

Available in blue, green, orange, red, yellow and the heritage brown colorway, the designs will be sold exclusively at Moynat’s Paris boutiques on Rue Saint-Honoré and Avenue Montaigne boutiques as well as its outpost in Le Bon Marché.

Further enhancing the collectible aspect of this second chapter is the packaging, with nods such as a shopping bag charm with eyes that can open and close, revealed Bertrand Le Gall, director of image and communication at Moynat.

Supporting the finale on Moynat’s home turf is a quartet of famous French faces — Farida Khelfa, Sarah Andelman, actress Audrey Tautou of “Amélie Poulain” fame and model Noémie Lenoir — who strike a pose for Chinese photographer Theo Liu.

Moynat announced its collaboration with Lung last September with a campaign starring Michelle Yeoh and Tony Leung.

This marked the first time his artwork appeared on leather goods, and he told WWD ahead of the launch that he could never in his wildest dreams have imagined a collaboration with a top French luxury house.

He also said at the time that he was amazed at how Labubu, a “side character” in “The Monsters” series, has emerged to become a global phenomenon, with scores of fans including Marc Jacobs and Blackpink’s Lalisa Manobal.

The first drop with Moynat came in Shanghai in October, in tandem with the kickoff of celebrations for the series’ anniversary exhibition tour. A launch event for the collaboration during Art Basel Paris saw Bernard Arnault, chairman and chief executive officer of LVMH, stop by.

A second drop came in January, supported by an all-star American cast of Brooke Shields, Angela Bassett, Fran Drescher, Lucy Liu and Martha Stewart, as well as Grace Burns, Jordan Clarkson and Selah.

Lung created The Monsters universe and its dozen of denizens in 2015. How2work, a Hong Kong-based design production house the artist had been working with since 2011, manufactures most of the plastic renditions of the characters.

In 2019, he signed a licensing agreement with China‘s Pop Mart, the mischievous-looking Labubus became furry plush dolls and blind box collections. Her meteoric rise in 2025 can largely be attributed to celebrities spotted with the dolls as bag charms as well as the success of Pop Mart’s third generation of Labubu-centric “Big Into Energy” blind boxes.

Among the highlights of the Paris leg of the “Monsters by Monsters: Now and Then (The Present and the Future)” anniversary exhibition, which opens on Wednesday and runs until March 29, is a room full of the furry dolls perfect for souvenir snaps.

It is one of six thematic spaces in the event co-organized by Pop Mart and How2work, which spans the full range of collectible figurines created in the past decade as well as unpublished sketches by Lung.

In September, the artist told WWD he was working on his next picture book with Labubu as the main character, slated for release this year. He is also the artistic director of the upcoming edition of ComplexCon Hong Kong, the pop culture fair running March 21 and 22.