Keke Palmer and Fabletics have teamed up for a fresh campaign and collection spotlighting the global active lifestyle brand’s PowerHold pieces, ideal for in and out of the gym.
“I’m someone who prioritizes movement in my daily life, but when you’re working to feel your best, who says you can’t also look your best,” Palmer said in a statement. “This partnership with Fabletics is a natural expression of who I am — I’m always pushing my limits; I want to feel strong, stylish and supported, and I’m excited to bring that feeling to other women who can similarly relate.”
Keke Palmer for Fabletics
Courtesy of Fabletics
The collection derives inspiration from the multihyphenate talent‘s own wellness practices. Featuring a vibrant color palette, Palmer’s collection with Fabletics includes 17 pieces with the PowerHold proprietary fabric designed with maximum compression for a comfortable fit and function.
Bold colorblocking stripes are among the fresh, new design elements in the collection. The technique is featured on the On-the-Go PowerHold high-waisted leggings and principal bras. Discreet pockets on the PowerHold leggings offer a new form of function — invisible to the eye but effective and useful.
Keke Palmer for Fabletics
Courtesy of Fabletics
Emphasizing its versatility, the collection also includes cozy new jackets, including the Teddy half zip, everyday bomber and year-round Terry off-the-shoulder sweatshirt. Stylish jumpsuits, dresses, tops, bottoms and accessories round out the collection.
“It’s easy to fall in love with Keke — there’s so much about her that’s equally relatable, infectious and inspirational,” said Kate Williams, vice president of Fabletics’ women’s designs. “As a designer, it was important to channel so much of her personality into this collection — it’s about power, passion and positivity — all while ensuring it can support women with confidence as they move throughout their day with pieces that are both functional and fashionable.”
Keke Palmer for Fabletics
Courtesy of Fabletics
The Keke Palmer x Fabletics collaboration also puts size inclusivity at the forefront. The collection features a range of sizes from XXS to 4X with pieces priced between $12.95 and $139.95. The collection is available for purchase online and in Fabletics stores nationwide on Thursday.
