Bravo’s Andy Cohen is appearing in Mackage’s spring ad campaign.
After wearing Mackage’s blue puffer when he hosted CNN’s New Year’s Eve Live — an image that went viral — Cohen received a phone call from Tanya Golesic, chief executive officer of Mackage.
“I saw you in our jacket on New Year’s Eve. I need you in a campaign,” said Golesic. He agreed on the spot. “I’m going to be in an ad campaign. But, how did she get my number?” he wondered.
Two days later, he’s at the shoot, and they roll in a group of lightweight spring jackets for him to model. “And I thought they only made puffers,” said Cohen, who had expected to wear his blue puffer in the shoot.
Among the looks Cohen wears is Hayes, a jacket crafted in double-faced wool with a natural drape. The spring pieces are rooted in “Aesthetics That Protect.”
Mackage, which posted the video on its Instagram, said it’s one of their ad campaigns for the spring season. It will run on social, digital ads, Mackage and via email.
Last month, Mackage unveiled another spring campaign called “Oasis,” featuring Stella Maxwell and actor Matt Bomer, as reported.
“Andy’s understanding of audience and storytelling made him an easy choice for this campaign. We’re thrilled to highlight that Mackage extends beyond seasons into spring with the same strength,” said Golesic.
“And I’ve always had his number!” she said.
