When Cadillac first announced their plan of joining the Formula 1 grid, it was billed as an “All-American” operation, from the companies involved, the location of team facilities, and even the drivers they would pick to begin their journey in the sport.
So as they embark on their inaugural season in F1, it makes perfect sense that Cadillac launched their first livery in perhaps the most American way imaginable: A Super Bowl commercial.
Moments ago during a commercial break in the middle of Super Bowl LX between the New England Patriots and the Seattle Seahawks, Cadillac unveiled their challenger for the 2026 season:
The 2026 season could be the most transformative for Formula 1 in recent memory. Not only is Cadillac joining the sport as the 11th team, but this year ushers in a massive new set of technical regulations. The cars are designed to be lighter, smaller, and more agile, with an aim at improving the on-track spectacle and increasing overtaking opportunities.
In addition, the new generation of cars will feature moveable aerodynamics, with both the front- and rear-wings opening and closing at specific portions of the track. According to a fact sheet produced by F1, this feature incorporates “[d]ynamically adjustable angles of the front and rear wing elements in specific high-speed sections, designed for Corner and Straight modes. It enables strategic adaptability and maximises full usage of the car’s power through greater on track grip.”
Drivers will also be able to take advantage of what F1 is calling Overtake Mode, where drivers can deploy extra power to instigate an overtake provided they are within one second of a car in front of them. Drivers can also use Boost Mode, which allows them to gain maximum power from the engine and battery at the push of a button.
And now we know exactly what Cadillac’s first F1 car will look like, thanks to perhaps the most American launch possible.
