British tennis player Jack Draper is the campaign star for Vuori‘s new Hardkore Short, spotlighting the performance and lifestyle brand’s latest launch with a series of photos by Aaron Feaver ahead of his return to the court for the 2026 tennis season.
“The HardKore Short moves naturally with me and stays comfortable through long, intense sessions, so I never have to think about what I’m wearing on the court,” Draper told WWD exclusively via email. “That lets me stay locked in and consistent. When I feel good, I can push harder, and perform at my best.”
Jack Draper x Vuori
Aaron Feaver
This iteration on Vuori’s classic, comfortable and performance-based apparel features improved durability, mobility and renewed comfort in high-pressure situations, ideal for an elite athlete competing in tennis grand slams and more tournaments across the globe, for instance.
“I love how it moves with me,” Draper said of the shorts. “The fit feels supportive without ever holding me back, so I can sprint, change direction and react quickly. Everything feels smooth and effortless, which makes a real difference during my longest training days and toughest matches.”
Jack Draper x Vuori
Aaron Feaver
The Hardkore Short is available in lined seven-inch and five-inch inseams for $98, purpose-built for high-sweat activity and dynamic movement. For a competitor like Draper, who reached the men’s singles semifinals of the U.S. Open in 2024, those qualities and more keep him motivated for a new season.
“In 2026, my goal is to build throughout the year, keep on improving — obviously I want to achieve amazing things — but I have never liked to set goals and instead believe in focusing on day-in, day-out consistent work, and trust that my goals will come with this,” said Draper, a Vuori partner. “My game is in a good spot to have an amazing 2026.”
Jack Draper x Vuori
Aaron Feaver
Vuori’s Hardkore Short is designed with an ultra-lightweight ripstop shell to deliver enhanced moisture management, faster dry times and abrasion resistance. A premium grid mesh liner features within the design to create increased compression and breathability and includes a built-in slip pocket at the back waistband.
Kits like the ones Vuori creates make a “huge” difference for Draper’s game during the season, he told WWD. “The right kit supports how you move and helps you stay comfortable and confident on the court,” he said. “When your gear keeps up with the intensity of the game, you’re free to focus on competing, pushing your limits and enjoying every moment out there.”
