N4XT Experiences has forged a multiseason partnership with SAP to advance the digital, retail and experiential infrastructure supporting New York Fashion Week and N4XT’s newly launched NYFW Collections.
N4XT Experiences is an experiential live events company specializing in creative direction, production, brand strategy and fashion programming. Its NYFW programming began last September.
NYFW Collections will introduce a mix of designers to the platform this month. Additions are Prabal Gurung and Area, and returning participants are Kallmeyer, Sergio Hudson, Altuzarra, Fforme, Public School, Zankov and Aknvas.
This February and for upcoming seasons, the partnership with SAP will introduce a suite of enterprise-grade capabilities, spanning business software, omnichannel commerce, in-store technology, AI-enabled innovation and physical retail activations. Together, these solutions are designed to support designers, brands and partners while strengthening the broader NYFW ecosystem at scale.
N4XT Experiences builds and operates large-scale fashion IP, including NYFW Collections and L.A. Fashion Week, serving as a connector between designers, venues, partners and the broader fashion industry. N4XT provides the venues, infrastructure and operational support required to present collections, allowing designers to remain focused on their craft.
As reported, N4XT will introduce a new slate of fully contracted venues across New York City this season, including the New York Public Library, as well as the new multidesigner venue at Storied (formerly Chelsea Factory), which expands capacity and technical capabilities for designers showing at that location.
SAP will be the official technology and co-innovation partner, working with N4XT to implement technology that will expand how designers, editors, buyers and attendees engage during NYFW and beyond. This partnership will debut at NYFW, marking the first phase of a broader, multiseason rollout.
“This partnership with SAP marks a long-term commitment to building the infrastructure and solutions that the fashion industry needs to grow sustainably. At N4XT, our focus is on removing operational and logistical barriers that hold designers back, while SAP brings advanced technology to help scale those systems over time. What we are launching this February is the foundation for a strong future, one that supports creativity and innovation and expands season over season,” said Imad Izemrane, cofounder and chief executive officer of N4XT Experiences.
For the upcoming season, N4XT and SAP are working toward the development of .FW, a digital platform envisioned to bring together NYFW Collections’ designers, partners and audiences in one connected environment. The platform is being developed in phases, with the intent to support designer discovery, audience engagement and commerce over time for independent designers of all sizes.
Altuzarra will serve as an early design partner, piloting select capabilities. Additional designers and features are expected to be introduced on a phased basis as the platform continues to evolve.
“Strong digital infrastructure is what allows creativity to scale responsibly. Partnering with N4XT x SAP gives Altuzarra a powerful foundation for growth, while preserving the integrity, craft and point of view that define the brand,” said Joseph Altuzarra.
This month, N4XT will open the Retail Innovation Lab by NYFW Collections and SAP. The experience was codeveloped with Public School’s cofounders Dao-Yi Chow and Maxwell Osborne and will feature a self-guided, immersive retail environment showcasing SAP’s AI-enabled technology solutions for the retail space. Developed in partnership with Public School, the experience will support the relaunch of the brand and introduce a new, innovation-driven approach to retail that reimagines how NYFW can function as a platform for commerce.
Maxwell Osborne and Dao-Yi Chow for Public School
Lexie Moreland/WWD
Open from Feb. 12 to 14 a the High Line Nine in West Chelsea, the activation will be accessible to the public during designated hours, with exclusive preview moments planned for press and industry.
“Our return to New York Fashion Week is rooted in building something lasting,” Chow and Osborne said in a statement. “The Retail Innovation Lab by NYFW Collections and SAP gives us access to real infrastructure — tools that connect creativity, retail and technology in a way that’s actionable, not theoretical.”
Additional details on future activations, programs and platform developments will be released on a dedicated landing page as the partnership continue to roll out.
