Longines, the Swiss watchmaker under the Swatch Group, has come to Amazon Luxury.
The dedicated storefront marks the first time that Longines watch styles are available directly from the brand in Amazon Stores, further expanding the Swiss watchmaker’s retail presence in the U.S.
“Becoming the first watchmaking brand to join Amazon Luxury represents an important milestone for Longines in the United States,” Longines president and chief executive officer Patrick Aoun said in a statement. “It reflects our ability to evolve with the expectations of today’s consumer while remaining deeply faithful to the craftsmanship, heritage and timeless elegance that have defined our brand for nearly two centuries.”
The online storefront continues the rollout of the PrimaLuna ref: l81260716, a moon phase date, self-winding mechanical movement style that is part of a redesigned collection launched in 2025. Moreover, an assortment of Longines’ bestselling accessories for men and women, including new styles from the Master and DolceVita collections, are now available from Amazon Luxury.
Last year saw the brand beef up its U.S. presence, including a new redesigned storefront in New York City, the brand’s third U.S. location. Last February it named Harry Cavill a brand ambassador, joining a roster of that also includes actresses Jennifer Lawrence, Kate Winslet and model Barbara Palvin, among others.
According to the brand, the collaboration with Amazon Luxury reinforces Longines’ commitment to delivering a consistent shopping experience across both physical and digital channels.
