Curve New York, North America’s leading intimate apparel trade show, returns to the Javits Center River Pavilion Feb. 1 to 3.
More than 125 international brands across lingerie, swim, athleisure and accessories will be exhibiting fall 2026 collections.
The February edition introduces an expanded experience designed to stimulate conversation and make connections across the industry. For the first time, Curve will host live podcast recordings on-site throughout the show, featuring industry guests, designers and industry voices discussing innovation, inclusivity and the evolving intimate apparel landscape.
The global lingerie market has shown strong growth, driven by comfort-focused designs, inclusivity and the rapid rise of e-commerce. The global lingerie market is anticipated to grow to $155.6 billion by 2033, up from $92.6 billion in 2024, according to Research and Markets. This growth is fueled by body positivity, the rise of e-commerce, and a growing focus on sustainability.
At a time when international trade policies, tariffs and supply chain dynamics remain unpredictable, Curve New York provides an opportunity for brands and buyers to connect directly, preview upcoming collections and discuss business.
For the first time, Curve’s runway presentation will take place directly on the show floor. The runway will feature a round-up of more than 15 brands, hosted by fashion commentator, body-positivity advocate and social media personality Essie Golden. Brands include Ciso Atelier, Coco de Mer, Effetto, Figiura, Ihuoma, Leonisa, Lisca, Lorette Lingerie, MeUndies, Ms A London, Neyi Lingerie, Rolling Somewhere Never, Soreil Lingerie, Springrose and Wacoal.
Additional highlights include Buyer Speed Dating — a fast-paced networking experience that brings together retailers and brands for rapid-fire introductions, allowing designers to pitch their collections; Live Podcast Episodes such as “From Market to Store Floor: How Buyers Build a Cohesive Assortment”; Curve talks and workshops, featuring expert-led sessions on Gen Z retail, bestselling styles and AI-powered video marketing; Fit Workshops led by Freddy Zappe; Gen Z Installation, curated by Ellen Lewis of Lingerie Briefs, alongside three Gen Z voices, and The Best of Intima: Best Selling Brands & Styles Awards, taking place on Feb. 1 on the show floor. The Best of Intima will unveil results from its annual survey of 200 lingerie multibrand boutiques across the U.S. and Canada, highlighting key categories, consumer insights, 2026 buying directions, and the bestselling brands and styles.
Curve is also partnering with the Accessories Council to present a special “Ac Showcase,” highlighting accessories from around the world. There will also be a Beauty Lounge and VIP Gifting.
Curve will feature the third edition of Object of Desire, its incubator initiative spotlighting emerging and new-to-market designers. Curated by Molly Jayne from Curve and Bok Goodall, founder of Ms A London, it offers select brands increased visibility and direct access to retailers looking to discover what’s next.
“Curve is seeing a rise in specialty boutiques that are driving the industry forward,” said Raphael Camp, chief executive officer of Comexposium US, which produces Curve. “Through initiatives like our podcast and LinkedIn Live seminars, we’re amplifying the Curve social footprint and creating a dynamic space for brands and retailers to connect, learn, and stay ahead in the ever-evolving world of intimate apparel. As Object of Desire enters its third edition, it’s become more than a showcase; it’s a space where bold ideas, diverse voices, and meticulous craftsmanship converge,” he said.
“By championing emerging designers and connecting them directly with the retailers shaping the future of intimate apparel, we’re not just highlighting what’s next; we’re helping redefine the standards of innovation, inclusivity, and artistry in the intimate apparel realm,” said Camp.
To kick off lingerie market week in New York, Journelle, the lingerie brand and retailer, will host an event on Saturday at 6 p.m. inside the brand’s New York flagship in SoHo.
