In Formula 1, improved performance is the name of the sport. Teams explore every avenue in search of the extra tenth of lap time they need on the track, ranging from improving the cars themselves, to improving driver performance.
Ferrari is now taking that a step further, in a new partnership with WHOOP. As announced earlier this week, the human performance company has joined Ferrari as the team’s Official Health and Fitness Wearable Partner and Team Partner. The WHOOP logo will be on team kits and the Ferrari challengers this season, and the WHOOP wearable technology will be provided to team members and drivers to “unlock insights on their health, recovery, and fitness.”
Ferrari and WHOOP will also employ a “first-of-its-kind integration,” in which the medical team at Ferrari will work with the WHOOP Performance Science team, on “enhancing the physical efficiency and recovery for the entire Scuderia Ferrari HP organization. Together, they will work on the foundational elements of health and fitness with a unique human optimization program.”
“This partnership goes far beyond a logo on the car,” said Dr. Kristen Holmes, Global Head of Human
Performance, Principal Science at WHOOP. “By embedding WHOOP across the team, we’re able to
deliver continuous, real-world insights into recovery, sleep, strain, and resilience; giving Scuderia
Ferrari HP’s drivers, and entire organization the essential data to adapt faster, manage fatigue, and
maintain their wellbeing under the extreme conditions of this sport and pressure.”
“The partnership with WHOOP allows us to extend our data-driven approach beyond the car, to
aspects more related to the human factor, by combining our expertise in high-performance
engineering with WHOOP insights into human health. This collaboration represents a further step in our
commitment to innovation and continuous improvement, with the objective of creating the best
possible conditions for the team, on and off the track,” said Lorenzo Giorgetti, Chief Racing Revenue
Officer of Ferrari.
Ferrari is set to launch the SF-26, their challenger for the upcoming Formula 1 season, later this week.
