In this role, Coleman will lead the LPGA’s global marketing, brand, communications, content, and fan-engagement strategy, with a focus on accelerating audience growth, deepening relevance with younger fans, and elevating the visibility of the LPGA’s athletes and competitions worldwide.
Coleman will report directly to LPGA Commissioner Craig Kessler and join the organization’s Executive Leadership Team.
“Chad is a proven brand builder with a rare combination of deep golf knowledge, strong industry relationships, and modern content expertise,” said LPGA Commissioner Craig Kessler. “In our conversations — whether with athletes, brands, or people he has worked with throughout his career — the feedback has been overwhelmingly clear: Chad understands how to scale platforms, tell compelling stories, and connect with fans in authentic ways, especially younger audiences. As we continue to build momentum and invest in visibility and storytelling, Chad’s experience and creative instincts will be a tremendous asset to the LPGA.”
