American Eagle has tapped Spanish footballer Lamine Yamal as global ambassador.
The five-year partnership with the international football player represents the brand’s first investment in sports culture and its dedication to global talent.
Beginning in summer 2026, Yamal will participate in global campaigns and limited-edition product collaborations. The signing comes with the World Cup due to take place in North and South America from June 11 to July 19, with the final being played at Metlife stadium in East Rutherford, N.J., near New York City.
“I couldn’t be more excited to begin this journey with American Eagle,” Yamal said. “Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the product to help me bring my energy and style to life.”
Jennifer Foyle, president and executive creative director of American Eagle and Aerie, said, “Soccer attracts an unrivaled global following, and our multiyear partnership with Lamine Yamal centers AE at the heart of the fandom-highlighting our commitment to him, the sport and our customers.”
Considered one of the best players in the world, Yamal is an 18-year-old Spanish footballer who plays for FC Barcelona and the Spain national team. A versatile forward, he can play as a striker, attacking midfielder or right winger.
Last year, Yamal signed a longtime partnership with Adidas. In September, they introduced their new F50 cleats model, signed by Yamal.
