Ulta Beauty is continuing to ride the dermatological skin care boom, adding Drmtlgy to its assortment.
Beginning Dec. 26, the skin care brand will roll out to nearly all 1,400-plus Ulta Beauty stores nationwide and on ulta.com. That debut will include 13 of the brand’s top sellers, including an eye corrector, eye masks, a growth factor serum and a peptide night cream, ranging in price from $28 to $69.
“Joining Ulta Beauty marks an incredible milestone in Drmtlgy’s journey,” said Scott Futterman, cofounder and chief executive officer of Drmtlgy. “Our mission has always been to bridge the gap between dermatological efficacy and everyday accessibility, and Ulta’s national presence allows us to do just that. We’re excited to introduce our most-loved products to new customers across the country who are seeking real, clinically proven results.”
The Los Angeles-based brand launched in 2017, and is fully self-funded. Until now, it has only sold its clinically backed products via its own website.
Of the launch, Lisa Tamburello, vice president of merchandising at Ulta Beauty, said: “Our guests are increasingly sophisticated in how they approach skin care. They’re ingredient-savvy, results-driven and looking for brands they can truly trust. Drmtlgy brings a unique point of view that blends dermatological credibility with modern accessibility, making it a natural fit for Ulta Beauty. As an exclusive brick-and-mortar launch, we’re excited to introduce Drmtlgy through immersive in-store storytelling and comprehensive digital discovery, giving our guests an easy, confident way to shop clinical skin care that delivers real results.”
To help build awareness, Drmtlgy will debut on a branded promo table in all stores, followed by placement on Ulta Beauty’s “Skin We’re Obsessing Over” endcap — one of the retailer’s key skin care discovery platforms — starting Feb. 22.
Skin care was Ulta’s second-fastest-growing category in its third quarter, delivering high-single-digit comparable sales growth, citing K-beauty brands and others across price points. Its newly expanded wellness assortment also contributed positively to skin care performance. Overall, the Bolingbrook, Ill.-based retailer reported net sales increased 12.9 percent to $2.9 billion, primarily due to increased comparable sales, the acquisition of Space NK, and net new store contribution. Wall Street had penciled in $2.71 billion.
