MEET YOU AT THE CORNER: Dior is marking the launch of Jonathan Anderson’s debut collections with a men’s and women’s takeover of The Corner Shop at Selfridges and a set design inspired by the brand’s archives.
The installation will run for nearly two months, from Jan. 8 until Feb. 28, 2026, and will be the first time that Dior men’s and womenswear intermingle so closely on the shop floor.
The decor is inspired by the brand’s archives and playfully reinterprets the Dior boxes from the house’s first boutique, which was called Colifichets, or “trinkets.” The boxes are made in the signature gray of Dior’s 30 Avenue Montaigne flagship, and stacked sky-high in creative shapes such as totem poles and arches.
Inside there’s a focus on gift-giving, with accessories including the Dior Book Tote bags, with embroidered designs inspired by the covers of 18th, 19th and 20th century literary classics including “Dracula,” “Ulysses,” “In Cold Blood,” “Les Fleurs du Mal,” “Les Liaisons Dangereuses,” “Madame Bovary” and “Bonjour Tristesse.”
A Dior Book tote by Jonathan Anderson from the Dior men’s summer 2026 collection.
Heikki Kaski/Courtesy of Dior
Dior is also offering a personalization service that allows initials to be added to Dior bookmarks and notebooks.
The Corner Shop will also stock Dior Oblique leather goods, which Anderson has refreshed, the Roadie and Saltwind sneakers, the Archie and Heir loafers, and a selection of ties, caps and other pieces from the men’s summer 2026 collection.
Womenswear features the lucky clover, a longstanding Dior motif, on T-shirts, denim, and a variation of the Lady Dior bag, all from the spring 2026 collection. There is also the Cigale bag, an homage to a signature haute couture dress designed by Christian Dior in 1952, Médaillon belts, Initials pumps, and bag charms.
The Corner Shop takeover marks a comeback for Dior at Selfridges. The last time that the brand did an event at Selfridges was the summer of 2021. There was a Dioriviera pop-up, and a takeover of the rooftop restaurant with the brand’s seasonal toile de Jouy print. The cocktail list was renamed in a tribute to the history of the house, with names such as “J’Adior Selfridges” and “Lady Dior.”
