Monos is closing out 2025 with its first fashion collaboration, a 20-piece capsule with Los Angeles-based womenswear label Simon Miller. Debuting on Thursday, the collection reinforces the luggage company’s plans for retail expansion in the U.S. while keeping its focus on lifestyle.
The capsule reworks Monos’ existing Hybrid luggage line in two colorways, Coastal Blue and Jungle Green, with striped linings and six size options that run from carry-on to trunk. The drop also adds soft accessories, including Canopy totes, packing cubes and a banana-shaped charm, extending the collaboration beyond hard-sided cases into daily-use pieces that sit closer to Simon Miller’s ready-to-wear and accessories universe.
“What drew us in was Simon Miller’s spirit; joyful, graphic, and confident, with a real sense of character. Their approach invites you not to take travel or life too seriously. It felt like the right moment to explore that playfulness within the Monos brand, and the creative opportunity was genuinely exciting for us,” Hubert Chan, cofounder and chief creative officer of Monos, told WWD.
The Monos x Simon Miller travel capsule collection.
The brand’s collaboration strategy has expanded beyond fashion into automotive and celebrity campaigns in 2025. A project with Brooklyn Coachworks centers on a codesigned Arles Blue Land Rover Defender 90, offered through a sweepstakes that has drawn tens of millions of entries and tens of thousands of participating accounts. In parallel, the label introduced an aluminum luggage line backed by a campaign fronted by actor Adrien Brody, a signal that it wants to be read alongside established luxury players in the premium travel category.
“In a way, Monos has always existed on the razor’s edge between travel and fashion. These collaborations resonate with our audience because they bring into focus something that is at times an undercurrent of the brand, allowing us to continue to connect with our community in new and exciting ways,” Victor Tam, cofounder and CEO of Monos, said.
The Monos x Simon Miller travel capsule collection.
Tam and Chan founded Monos in 2018. The company now sells in 56 countries and reports a pace of one suitcase sold every 10 minutes, metrics that help explain its shift from an online-first model to a multichannel one.
“We wanted to build a brand with real depth. Our backgrounds naturally balance that vision: Hubert drives creative, Daniel leads finance and operations, and I guide vision and strategy. Together, we combine imagination with execution,” Tam said. “Our first goal was simply to build the best luggage, but the long-term vision was always bigger: to create connected experiences that engage our community beyond products. The philosophy hasn’t changed — build with intention and obsess over the details — the canvas has just gotten larger.”
Since September, Monos has opened five U.S. stores in Boston, Los Angeles, Chicago, New York’s SoHo and Washington, D.C.’s, Georgetown, with each space built around its own architectural and experiential concept. The Chicago store also houses Postcard, a hospitality-style lounge where music and interiors are used as a brand storytelling device, underscoring Monos’ push into food, beverage and cultural programming rather than pure product display.
The Monos x Simon Miller travel capsule collection.
Courtesy of Monos
“Opening physical stores allows us to express the sensory, emotional side of our brand in an immersive way that digital never fully can. With the U.S. as our largest market, it felt like the right moment to establish a presence in key global-minded cities that are major centers of culture. Each store takes inspiration from its locale, but the goal is always the same — to create liminal, otherworldly spaces that feel slightly apart from the everyday. We want people to feel a sense of awe and possibility the moment they step inside, connected by a shared design language that is undeniably Monos,” Chan said.
Earlier this year, Monos also secured B Corp certification, becoming one of the few travel goods brands to clear that bar, which adds a sustainability credential to its bid for relevance in fashion-adjacent retail and collaborations. “It marked the moment Monos became more than a luggage company and started becoming a full ecosystem,” Tam said.
