Pietro Beccari, chairman and chief executive officer at Louis Vuitton, is to take on additional responsibilities at the world’s largest luxury group and also become chairman and CEO of the LVMH Fashion Group effective Jan. 1, 2026.
He succeeds Sidney Toledano, who “has decided to step down from his operational role,” LVMH said in a brief press release Tuesday morning.
Toledano is to remain a special advisor to Bernard Arnault, chairman and CEO of LVMH Moët Hennessy Louis Vuitton.
“I would like to warmly thank Sidney Toledano, who has been by my side for over 30 years and has always been present, in all circumstances, with determination, talent, and loyalty,” Arnault commented.
Sidney Toledano
Thomas Chéné/WWD
“After a rich decade of leading Dior and Louis Vuitton, I am delighted that Pietro Beccari has also agreed to bring his expertise to the LVMH Fashion Group maisons,” Arnault continued. “Pietro is a great leader and a unique talent with boundless energy. He knows how to surround himself with talents and develop them to prepare the future of the maisons.”
The LVMH Fashion Group includes Celine, Loewe, Givenchy, Kenzo, Marc Jacobs, Pucci and Patou.
In tandem with Beccari’s promotion, Damien Bertrand, deputy CEO of Louis Vuitton, will become a member of the LVMH executive committee.
In the statement, Arnault noted that Beccari “will be able to rely even more on Damien Bertrand, whose contribution has been significant in recent months and who now joins the group’s executive committee.”
Damien Bertrand.
Courtesy Photo
LVMH noted there would be a transition period between Toledano and Beccari, who is already a member of the executive committee.
Roughly a year ago, LVMH announced that Michael Burke, Beccari’s predecessor as chairman and CEO of Louis Vuitton, would succeed Toledano at LVMH Fashion Group, but the transition did not stick.
Last July, Burke was appointed chairman and chief executive officer of LVMH Americas, a new post charged with promoting the best interests of the group in North and South America. In addition, Burke was named nonexecutive chairman of Tiffany & Co.’s board of directors.
The dynamo behind Dior’s stupendous growth trajectory since 2018, Beccari was moved to the management helm of Vuitton in 2023 as part of a management shakeup that installed Delphine Arnault as his successor at Dior.
It marked the second time Beccari had succeeded Burke. In 2012, Beccari became chairman and CEO of Fendi after Burke took the management helm of Bulgari SpA. (Delphine Arnault also succeeded Beccari for the second time in her career: She had taken over Beccari’s responsibilities when she arrived at Vuitton under Burke, and then took his place at Dior.)
A man of action, and bold projects, Beccari recruited pop star Pharrell Williams and Vuitton’s men’s creative director, and has been at the forefront of “retailtainment,” rolling out experiential Vuitton flagships in Shanghai, Seoul and Beijing that blend brand history, exclusive collections and fine dining, designed to lure back younger shoppers who have turned their backs on luxury products in favor of experiences.
At Dior, Beccari also orchestrated high-visibility events around the world, and overhauled its historic Avenue Montaigne boutique, vastly expanded and transformed into a brand temple like no other.
A native of Parma, Italy, Beccari once played soccer professionally and started his career in international marketing at consumer products giant Reckitt Benckiser in Milan. He went on to work for Parmalat in New York for a couple of years before joining Henkel in Germany, where he worked for 10 years.
He joined Vuitton in 2006, initially as director of strategy and marketing coordination, ultimately taking on responsibility for business units including ready-to-wear and accessories and rising to executive vice president.
