Asos, the British high street brand, is popping up in SoHo again.
Following pop-ups in SoHo and the Montauk Surf Lodge this summer, Asos will return to SoHo with Winter Wonderland, an immersive holiday pop-up, personalized Color Analysis and Asos Café in-store. The pop-up will be open from Friday until Dec. 21.
The pop-up, at 182 Spring Street, features an edit of festive fashion in a reimagined, holiday-inspired space. The ground-floor venue has been transformed into an Asos Wonderland featuring men’s and women’s collections, accessories and seasonal items. Asos Design, Arrange, Asos Collective and, for the first time in years, styles from the newly relaunched Topshop and Topman will be exclusively available in-store at Asos in the U.S.
Overall, retail prices range from $10 to $399.
A look from Asos at the Winter Wonderland pop-up.
Courtesy of ASOS
Asos will offer complimentary Color Analysis sessions on Dec. 13 and 14 and Dec. 20 and 21. There will also be an Asos Café during the weekends, which will offer a complimentary holiday latte or hot chocolate with proof of purchase from the pop-up.
“We’re thrilled to continue our U.S. pop-up journey with Asos Wonderland, our third activation in six months following the incredible response this summer. These experiences let us connect with American customers in a more personal and immersive way, bringing the Asos brand to life beyond the screen. From exclusive collections to personalized Color Analysis, Asos Wonderland is designed to celebrate individuality and make holiday shopping unforgettable,” said Vanessa Spence, executive vice president of brand and creative at Asos.
