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16 Editor-Vetted (and Price-Tracked) Amazon Black Friday Beauty Deals to Shop
Take it from us shopping writers: Black Friday deals aren’t always as great as they seem. Whether it’s a BOGO sale that’s not actually a BOGO sale (with the free item’s price being sneakily factored into what you’re paying), “limited time only” tactics meant to boost urgency and make you think that only a few of your most coveted selections are still left in stock, or simply a misreported original price that makes the discount at hand seem way higher than it really is, these are all traps that shoppers commonly succumb to during the Cyber Week shopping (and gifting) rush.
But it doesn’t have to be that way. Amazon’s Black Friday beauty section is replete with hundreds of viral-on-TikTok offerings that are going for up to half off as we speak but are, in actuality, not being sold for their lowest prices ever, so our team is here to help you make wise spending decisions while restocking on all your faves from brands like Supergoop!, Grace & Stella, Kitsch, Milk Makeup, Lancôme, and more. How we’re capable of doing so? By turning to our trusty lil’ price tracking software, which determines products’ price fluctuations throughout the years (and can even serve as a predictive mechanism for seeing if any one of them has a future chance of being sold for less than its Black Friday price).
By grabbing the picks on this list, you’ll attain instant peace of mind — knowing that you’re not falling for the deceptions of the trade and are instead putting your money towards only the most worth-it sales. Go ahead, play “Deal or No Deal” with us as you do your post-Thanksgiving shopping today, selecting gifts for everyone on your list, from the mom who’s told you she would love nothing more than a new mascara this year to the wife who’s obsessed with the cult-favorite Divi Scalp Serum but keeps running out of it.
These top-shelf beauty bestsellers are the real deal, and you’ll soon find yourself buying two of each (to keep one for yourself, obviously).
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Tirtir Mask Fit Red Cushion Foundation
Our price tracker revealed that this top-rated foundation from the Korean beauty brand Tirtir has never went for under $15 on Amazon, so know that the price drop you’re seeing now is very much legit. Offering buildable coverage that can last for up to 72 hours, the lightweight and hydrating formula hides discoloration, fine lines, and other skin woes while getting you one step closer to that “glass skin” look. As for the total number of shade options here? 40. You’re welcome.
Price upon publish date of this article: $15
Wavytalk 5-in-1 Curling Iron
Meet the “Amazon’s Choice” Wavytalk Curling Iron, a five-in-one innovation that’s also now selling for an all-time-low price. The barrel options here are easy as pie to switch up, fitting a wide range of hair types and curl preferences (beachy waves, tight coils, you name it). An insulated glove comes included in the purchase to protect your hand and give you more control over the gadget.
Price upon publish date of this article: $39.89
Supergoop! Mineral Mattescreen SPF 40
This just might be the sunscreen to end all sunscreens. Featuring a neutral tint that can double as a makeup primer, the 100-percent mineral formula mattifies skin and has an SPF 40 rating. Bonus points: It’s non-comedogenic, shields your complexion from blue light, will never, ever leave a dreaded white cast, and has yet to be sold for less than $32 (in other words, you’re winning with this deal).
Price upon publish date of this article: $32
Revlon One-Step Round Blow-Dryer Brush
The Revlon One-Step is one of the best investments I’ve personally made in the past few years (and as a shopping writer, that says a lot). The ultra-popular hair care staple has never been more affordable, so waste no time in reaping its rewards: including three heat setting options for every hair need, more volume at the roots, and overall blowout-like results with a silk-smooth finish that will blow you away.
Price upon publish date of this article: $21.85
Banila Co Clean It Zero Original Cleansing Balm
As the #1 bestseller in Amazon’s “Makeup Cleansing Creams” category, this K-beauty cult classic melts away makeup — yes, the cliche is true in this case — while boasting what’s called a “sherbet-like texture” and leaving no oiliness in its wake. Nothing is too clingy to resist the Clean It Zero Original Cleansing Balm’s (gentle) force, whether it be sunscreen, dirt, or even waterproof makeup. Expect the product to smell heavenly, too, based on the presence of invigorating acerola. (Where price is concerned, $18.85 is the lowest one yet.)
Price upon publish date of this article: $18.85
Beautyblender
The Beautyblender is so iconic, there’s hardly a person out there who can’t visualize the tool as soon as its name is uttered. Today, the egg-shaped makeup sponge we’ve all come to know and love (and which needs to be replaced once every three months, according to the brand) is on sale for close to 40 percent off (during sales events, it typically never drops below $14). The Beautyblender’s strong suits? Growing to twice its size when wet, as well as getting you the flawless makeup finish of your dreams, every time.
Price upon publish date of this article: $12.80
Grace & Stella Illuminating Eye Masks, Set of 24
The lowest price these Grace & Stella under-eye masks ever went for was $16.99, according to our research (Ms. Frizzle voice), so they’re true winners amidst Amazon’s Black Friday sales extravaganza. What you’ll be getting here? 24 whole pairs of sparkly patches that work overtime to help reduce puffiness, brighten the face region in question, and even reduce the appearance of fine lines.
Price upon publish date of this article: $16.94
Kitsch Satin Heatless Curling Set
The price of Kitsch’s famous Satin Heatless Curling Set bottomed out at $11.54 in April 2024, so we think $11.99 is close enough (read: You aren’t getting scammed here). The heatless hair styling tool frequently appears on our beauty roundups, and it’s not hard to see why. Wrapping your locks around the silk-smooth rods overnight will result in gorgeous, salon-level ringlets come morning — saving you not only money in this case but also the hassle of a lengthy getting-ready routine.
Price upon publish date of this article: $11.99
Milk Makeup Hydro Grip Primer
$13 is a record-low price for this “Amazon’s Choice” Milk Makeup top hit, which taps the powers of hyaluronic acid, niacinamide, and blue agave extract to not only help your makeup grip better but also leave your skin looking dewier and more refreshed. Smoothness and a crease-free finish will similarly be yours for up to 12 hours, granting one-and-done glam that won’t let you (or your wallet) down.
Price upon publish date of this article: $13
Skinfix Triple Lipid-Peptide Cream
Another “lowest price ever” claim we can confirm is that of Skinfix’s Triple Lipid-Peptide Cream. Considered a savior in regards to restoring moisture to the skin barrier with ceramides and peptides, this leading moisturizer for dry skin infuses it with hydration that lasts — all while feeling practically weightless, being compatible with retinoids, and lacking bad-for-you elements like silicones, phthalates, and parabens.
Price upon publish date of this article: $40.50
Olaplex No. 7 Bonding Oil
One of Olaplex’s most-loved offerings went for a low price of $20.97 in June 2023, so snagging it for no more than $21 is a major Black Friday win if we’ve ever seen one. The hair oil is a powerhouse through and through, boosting shine, decreasing the chances of breakage, and helping seal away flyaways. Those with colored ‘dos will also likely notice an uptick in vibrancy, and the product can be used on dry or wet hair both — leaving greasiness in the rearview mirror.
Price upon publish date of this article: $21
Divi Scalp Serum, Set of 2
An individual Divi Scalp Serum purchase on Amazon has never reached under-$33 levels, so it’s safe to say this set of two is a steal and a half. The hair care buy won a spot in WWD’s Greatest Hair Products of All Time roundup this year, and it’s prized for the ability to create denser, fuller manes with consistent use. The ingredient list here is supercharged by the likes of caffeine, peppermint, and rosemary oil, which come together to detox the scalp, heal hair follicles, and manage oil buildup. Lusher tresses are on your horizon!
Price upon publish date of this article: $56
Embryolisse Lait-Crème Concentré
One of these bad boys, which has never retailed for under $28 before, is sold every eight seconds worldwide. Enter: the Embryolisse Lait-Crème Concentré, which has over 3,000 five-star reviews to its name and is a multitasking cream that moisturizes, primes, and cleanses. It can also be used as an after-sun salve, makeup remover, or aftershave. Whichever way you choose to implement the global sensation in your life, know that it will feel soothing, nourishing, and velvety on your complexion.
Price upon publish date of this article: $24
Shark FlexStyle Air Styling & Drying System
We’ve personally never seen the Shark FlexStyle go for less than $199, and our price tracker has proved just as much. This editor-tested hair dryer flaunts a multitude of attachments for every hair type and need under the sun, whether you’re looking for frizz control, want a shiny-and-straight hairdo, or are dreaming of beachy waves in early winter.
Price upon publish date of this article: $199
Laneige Limited-Edition Minty Lip Duo
Yes, this holiday-coded Lip Duo from Laneige was released only a few months ago, but it dropped in price to just under $17 only recently — and has yet to be bumped back up. Each Lip Glowy Balm from the brand is $19 when sold separately, so the fact that this set (which includes a full-sized balm and a mini Lip Sleeping Mask, the very same one that shook the internet upon its release and has over 50,000 total reviews) is under $20 means Christmas has come early. You’ll be getting peppermint and candy cane scents here: the cherry on top of high-achieving lip hydration systems that plump the pout while doling out non-sticky, all-day moisture.
Price upon publish date of this article: $16.80
Lancôme Lash Idôle Lash-Lifting Volumizing Mascara
Newsflash: We’d choose this Lancôme mascara in every lifetime. Its last appearance on the market for $14 was all the way back in 2022, so consider this a sign to automatically add the bestseller to your cart without thinking twice. The hot commodity’s superpowers involve lifting and fanning out every last lash, bypassing clumps and smudging, as well as being bottom lash–friendly (not so common in the world of mascaras). When she finds this “Amazon’s Choice” gem — that’s been bought over 50,000 times in the past month! — in her stocking, she’ll be utterly delighted.
Price upon publish date of this article: $14
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on major Amazon sales and what exactly to shop from the retailer.
