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HomeFashionJeffrey Kalinsky Plans to Reopen Jeffrey With a Boutique in Atlanta

Jeffrey Kalinsky Plans to Reopen Jeffrey With a Boutique in Atlanta

Retiring from retail was never in the cards for Jeffrey Kalinsky.

“It was like a siren song calling at me,” he related on Friday. “I’m a designer merchant. It’s in my blood. I couldn’t take it anymore. I just had to get back into it.”

More than five years after Nordstrom Inc. permanently closed its three Jeffrey specialty stores and bid farewell to the namesake founder, Kalinsky plans to reopen an Atlanta location on Aug. 2, 2026, in the open-air Buckhead Village complex.

“It’s my birthday,” he replied when asked about the choice of date, noting he had also chosen his big day when he opened his original Atlanta and Manhattan locations, in 1990 and 1999, respectively. “I’m super excited.”

Kalinsky told WWD he signed the lease last September for the 5,000-square-foot unit, of which about 1,000 square feet will be dedicated to back-of-house operations — and almost as much for fitting rooms.

“That’s where everything happens. It’s all about the dressing room really, so I just wanted to make sure that they were large and comfortable and a really nice place for everyone,” he said.

Jeffrey Kalinsky

Jeffrey Kalinsky

Madison McGaw/BFA.com

Kalinsky will be the sole owner of the Atlanta unit — and he plans to be on the selling floor a lot, since it’s his happy place.

“I’ve always loved product, and I’ve always loved customers. I love buying and I love selling,” he said, describing “relationships, service, curation and acknowledgment of people” as the key characteristics of a Jeffrey specialty store.

“What’s going to be different is the store is going to be more intimate, and the designers are different today,” he said. “The way I see fashion today is different than the way I saw it six years ago.…Our eye changes in terms of what we want to see people wear.”

The new Jeffrey will showcase only women’s fashions. “The focus is going to be on ready-to-wear, although there obviously will be fabulous handbags and fabulous shoes to complete the outfit,” he said in an interview.

Kalinsky said his first buying appointment has been scheduled, virtually, for Dec. 1, and he has already defined 90 percent of the product mix, headlined by major brands he has long championed and carried — including Gucci, Bottega Veneta, Balenciaga, Loewe and Dries Van Noten — and independent labels including Auralee, Dosa and Sofie D’Hoore.

“I’m going to be doing all the buying myself,” he said, noting that he would likely commence recruiting store staff next June.

Kalinsky famously learned the ropes of retailing at Bob Ellis, the shoe business founded by his father in Charleston, S.C., later working as a shoe buyer at Barneys New York before setting up shop on his own.

The return of Jeffrey comes some 36 years after he first opened a boutique in Atlanta and forged his reputation for an unwavering focus on luxury and service.

At their peak Jeffrey stores generated $35 million in annual sales. A third location, in Palo Alto, Calif., opened in 2018.

Seattle-based Nordstrom bought a majority stake in Jeffrey in 2005 and named Kalinsky the department store group’s director of designer merchandising. The partnership ended and the stores went dark in 2020 as Nordstrom downsized its store fleet in the wake of the COVID-19 pandemic.

Nordstrom and Kalinsky, a key figure in building the designer offering at the retailer, parted on excellent terms.

“You know, I am quite close with the Nordstrom family and Pete [Nordstrom] gave me my name for $1. He’s definitely one of the good guys,” he said on Friday.

In the interim, Kalinsky logged two-and-a-half years as chief creative officer and chief merchant of Theory.

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