Flag & Anthem has a new ambassador in former New York Giants quarterback Eli Manning. But Manning is not just the newest face of the brand — he’s also an investor.
“Eli embodies everything Flag & Anthem stands for — authenticity, hard work, and an easygoing sense of style,” said Brad Gartman, cofounder. “He’s a true icon who represents the same character and lifestyle interests that our customers value. We’re very honored and excited to have him join the Flag & Anthem family.”
Other ambassadors include U.S. Ryder Cup Captain Keegan Bradley, PGA golfer Tom Hoge, and country singer Dierks Bentley, who is also an investor. Bentley was the first celebrity to sign on with Flag & Anthem in 2017, a year after it launched.
“I’ve always admired Flag & Anthem’s approach — they pay attention to the things that matter, like quality and fit, and they make clothes that fit seamlessly into how I live my life,” said Manning. “I’m looking forward to being an involved partner to help them continue to build for the future.”
The partnership launched last week on Flag & Anthem’s digital and social media channels. Manning will also be featured in a series of humorous videos throughout the holiday season. That includes the launch video, where he says he’s sometimes forced to wear “a stupid suit,” but would rather be comfortable in Flag & Anthem products.
Gartman said the Flag & Anthem team members are “huge sports fans,” and because the company recently expanded beyond its initial focus as a men’s heritage sportswear collection to embrace more performance and lifestyle product, the partnership with Manning made sense.
Eli Manning for Flag & Anthem.
Courtesy of Flag & Anthem
In addition, the brand has signed licenses with a number of colleges and universities, which is another reason the deal with Manning made sense. “We’re having success in the collegiate market and he can help with that,” Gartman said.
“The first step in a partnership is that there’s a natural gravitation to the product,” he continued. That has also led to the ambassadors also becoming investors in the nine-year-old brand. As Gartman said: “We don’t want to form just transactional relationships, we want authenticity. It’s less about the social media and the photos we’re putting on our website and more about the partnerships.”
He said the company will also work to support Manning’s charitable causes, as it does with its other ambassadors.
