PARIS – JOD, a French natural skin care brand with products in stick format, is finalizing its first fundraising round based on a valuation of 5 million euros, in order to help spur large-scale, accelerated growth.
“This operation brings on board renowned investors from the beauty, tech and brand development sector,” said Olivia Bordeaux-Groult, who launched JOD at the end of 2023.
The investors taking a minority stake include Didier and Marie Tabary, whose Kresk Développement fund was the majority shareholder in Filorga for 15 years and built it into a powerhouse; Nicolas Geiger, a member of the L’Occitane group board, who has deep knowledge of expanding beauty brands and the United States market; Jacques Veyrat, who through his Impala holding company brings expertise as a long-term investor, especially in beauty and dermocosmetics, in the likes of Augustinus Bader; Marc Ménasé, an entrepreneur and founder of Founders Future, which specializes in the development of large-scale digital brands, and Adrien Dassault, who with his MAD Advising fund brings savoir-faire in supporting and developing start-ups.
Simultaneously, JOD is signing a partnership with clean beauty retailer Oh My Cream, where the brand is to be stocked — both online and in brick-and-mortar locations — beginning in June 2026.
Bordeaux-Groult, a beauty industry veteran, started working on the project in 2020.
“During COVID, I wanted to create JOD with a very simple but very powerful conviction that still drives me today — it’s that beauty has not kept pace with modern lifestyles, while routines have remained static,” she explained.
Her aim is to reinvent facial skin care for today’s nomadic lifestyles of real women. The brand’s stick technology uses highly concentrated oils and plant bioactives, and no preservatives. The products are produced in Normandy.
Olivia Bordeaux-Groult
Courtesy of JOD
“My idea was to propose purposeful and sensorial products,” Bordeaux-Groult said, adding it was also for the products to embody true formulation innovation and have a disruptive application gesture.
She set out to design the first waterless, 100 percent active facial skin care routine in a stick format. Bordaux-Groult said it leads to a more targeted, cleaner, simpler and more practical approach to beauty. JOD products come in recyclable packaging.
She would not discuss specific sales figures, but said that since its launch JOD has grown rapidly. Sales have multiplied more than fivefold between 2024 and 2025.
The brand targets generating sales of more than 3 million euros in the next two years.
“We have a very loyal and engaged community, with a repurchase rate of about 50 percent, which is super high for the market,” Bordeaux-Groult said.
Seventy percent of JOD’s sales are made online, through its international e-commerce site. The brand is in about 30 concept stores and a few pharmacies in France, as well as approximately 10 elsewhere in Europe, including Luxembourg, Belgium and Switzerland.
JOD has a key partnership with Paris’ Le Bon Marché department store.
Following its rapid growth and the new capital injection, the brand intends to roll out its strategic roadmap more quickly and build on three complementary pillars. One is to expand the product range with more than four facial skin care launches planned for 2026.
Bordeaux-Groult also will accelerate innovation and break into sun care. She said a “breakthrough” product will launch in May 2026. Body care is in mind, too.
JOD initially launched with three products. Today it counts four skin care products and three in makeup. The hero is the Masque Soin Lumière, or Glowing Skincare Mask. JOD prices range from 28 euros to 48 euros.
Its products are smaller than an iPhone, but last about twice longer than their traditional counterparts — say, 15 ml. of day cream, according to Bordeaux-Groult.
The second strategic pillar is strengthening JOD’s retail footprint. First, its presence in the French market will be consolidated, then — starting in the midterm — there is to be a focus on English-speaking markets.
“The third pillar is to scale our organization through key strategic hiring and continue investing in digital and retail growth,” Bordeaux-Groult said.
The launch into Oh My Cream — France’s leading clean beauty concept store — is meant to strengthen JOD’s omnichannel deployment. Further, with the new funding, the brand intends to recruit several key positions.
