Roberto Coin is bringing more of its legacy Stateside with the opening of two new boutiques, the next chapter in the Italian jeweler’s U.S. expansion since being acquired by the London-based Watches of Switzerland Group in 2024.
First out of the gate is a 1,000-square-foot boutique at The Shops & Restaurants at Hudson Yards in New York City opening Thursday, followed by a location at The Forum Shops at Caesars Palace in Las Vegas opening Dec. 4.
“We have an exceptional presence across the U.S.,” founder and creative director Roberto Coin said, offering a range of pieces including one-of-a-kind masterpieces and “beautifully priced designs for younger generations. Our innovative designs cater to women of all ages and styles, always with the goal of celebrating their individuality. As I often say, my mission is to enhance the uniqueness and authenticity of every woman.”
Inside the new Roberto Coin store at The Shops & Restaurants at Hudson Yards.
JOHN CALABRESE
Located on Level 1 at 20 Hudson Yards, the Manhattan location captures the brand’s blend of Italian artistry and modern sophistication. The space brings a slice of Venice and its historical sense of craft and romance with elegant wall coverings, a striking Murano glass chandelier, ruby-hued upholstered furnishings, and refined accents of white oak, burnished bronze, and polished silver.
“Our priority has always been to focus on the beautiful Italian product,” Watches of Switzerland chief executive officer Brian Duffy said of the new retail space, which allows the brand to present the full range of its collections along with selected special pieces. “The merchandise teams have worked really hard with both Roberto Coin in Italy and New York to optimize the presentation of this wonderful product in both windows and in-store.”
The CEO continued, “in addition, we benefit from the Watches of Switzerland Group’s strengths, including our focus on colleague recruitment, training, retail systems and Xenia Hospitality — our elevated Client Experience Program.”
Roberto Coin with global brand ambassador Dakota Johnson at the announcement event .
Courtesy Roberto Coin
The expansion will continue in December with the opening of a boutique at The Forum Shops at Caesars Palace in Las Vegas. Designed with a similar interior, the new boutique will expand the brand’s reach in the city, offering a new elevated experience for clients, including new limited-edition and unique collections
“We are really excited to be opening these boutiques, and it is a great test for us to see what makes a successful Roberto Coin monobrand boutique in the U.S. We are really confident in the success of these boutiques in elevating the Roberto Coin brand,” Duffy said, adding that they are continuing to look for additional U.S. locations for the Italian brand.
“In looking for great locations, we are always seeking out other luxury adjacencies and good footfall. In addition, we are looking to discuss with brand partners the opportunity of franchise stores.”
The openings come on the heels of Roberto Coin’s global campaign unveiled in May featuring Dakota Johnson in a dreamy Venice, a city where Coin finds endless inspiration. “She embodies a timeless elegance that reminds me of Audrey Hepburn,“ Coin said of the new face. “Our clients have embraced this campaign and love it as much as we do.”
He added, “This year is bringing exceptionally good results for the brand. The success started much before the launch of this [Johnson] campaign, but it represented a strong support in visibility. After three beautiful campaigns with Christy Turlington and two with the wonderful Arizona Muse, we felt it was time to relaunch our campaign with a fresh face — someone who could bring an element of surprise and modern sophistication. Dakota was the unanimous choice among our team.”
The new Roberto Coin store at The Shops & Restaurants at Hudson Yards.
JOHN CALABRESE
The addition to the Watches of Switzerland Group stable marks an important evolution as jewelry is outpacing watch sales globally. “What we are seeing is a consumer shift to luxury branded jewelry, particularly in the U.S. market. We are already highly successful in representing a great range of luxury jewelry brands in both the U.S. and U.K. and it is one of the fastest areas of growth within our business,” said Duffy. “Our luxury branded jewelry strategies include bringing more high-quality brands to our portfolio and representing those brands with high-impact in-store design.”
The CEO pointed to the recently opened Mappin & Webb luxury jewelry boutique in Manchester, England, which focuses specifically on that market, and “we have lots of plans for our Roberto Coin Inc. business, including driving e-commerce, increased and more impactful spaces within our wholesale network and monobrand boutiques.”
