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Brands are tickled pink — and green — ahead of the release of “Wicked: For Good,” the second installment of the prequel to “The Wizard of Oz” starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The first installment released last year, followed by the Nov. 21 release of the finale.
Not only has it already captivated audiences with its enchanting narrative — an adaptation of the hit Broadway musical — but it has also set the stage for a series of themed collections and collaborations. The partnerships have woven the movie’s character aesthetics into a variety of consumer fashion and accessories capsules, spanning apparel, beauty, footwear, accessories and more lifestyle goods.
Here, see some of the “Wicked”-themed collections ahead of the film’s debut.
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Essie
Image Credit: Essie Essie’s limited-edition Wicked: For Good nail polish collection brings the magic of the highly anticipated sequel to life with six captivating shades inspired by the film’s themes of friendship and transformation. Featuring whimsical pinks, bold greens, and the iconic deep red “wicked,” shades are $10 each and available exclusively at Ulta, in stores and online.
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Voluspa
Image Credit: Courtesy Voluspa’s “Wicked: For Good” fragrance collection introduces two new scents inspired by Glinda and Elphaba. Cherry Blossom Bubble reflects Glinda’s floral-fruity essence, while Palo Santo Spells captures Elphaba’s spiced woodsy aura. Available in candles, reed diffusers and gift sets ($17–$48), the limited-edition collection can be purchased at voluspa.com, Voluspa stores, and nationwide retailers like Nordstrom and Anthropologie.
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Kay Jewelers
Image Credit: Courtesy Kay Jewelers, in collaboration with Jewelmark, introduces a Wicked-inspired collection, featuring exclusive earrings, rings and pendants priced between $349 to $399. Some spellbinding designs incorporate diamonds, sapphires and more at kay.com.
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Bombas
Image Credit: Courtesy Bombas has launched its second “Wicked” collection to celebrate “Wicked: For Good,” featuring limited-edition socks with ruffled trims and vibrant greens and purples, reflecting the movie’s signature colors. Known for their comfort and thoughtful design, Bombas continues its one-for-one donation model, providing socks to those in need. The collection is available now at bombas.com.
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Absolut
Image Credit: Courtesy To celebrate “Wicked: For Good,” Absolut has partnered with Paris Hilton on a limited-edition cocktail kit featuring a sequin-wrapped bottle, glitter garnishes, and themed recipes. Paris will gift kits via social media, with 100% of proceeds and an additional $50,000 supporting her nonprofit, 11:11 Media Impact. One lucky fan will also win tickets to the NYC premiere. Details are on absolut.com.
