Disney Consumer Products and Formula 1 are merging the worlds of speed and storytelling with a capsule collection inspired by the Las Vegas Grand Prix — held Nov. 22.
The partnership began about a year ago, after Formula 1’s meteoric rise in popularity among U.S. fans, said Tasia Filippatos, president of Disney Consumer Products.
“We’ve been watching the growth of the sport, tracking the incredible fandom that had been growing around the world, in the United States and also in many other countries,” she went on. “We both are big believers in storytelling, and both brands are quite culturally relevant for different ways, but equally impactful.”
The first drop is a 25-piece limited-edition line bringing together the energy of F1 and charm of Mickey & Friends, designed by Disney’s in-house creative team and led by Bobby Kim, cofounder of streetwear brand The Hundreds and now vice president of creative at Disney Consumer Products.
Showcasing apparel, accessories and collectibles in a color palette shared by Mickey Mouse and F1 — red, black and white — designs blend checkerboard patterns, track-inspired motifs and athletic silhouettes. It launches Saturday, available on DisneyStore.com and in-person at the F1 Las Vegas Hub presented by American Express at The Venetian Las Vegas.
“At its heart, this is a product collaboration where we’re trying to take the best of F1 and the best of Disney and put together a collection that is refreshing, a little bit unexpected, sporty, sleek, elevated,” said Filippatos. “We really believe that we’ve done that. And then we’re building out some other activations and storytelling around both the race and the Disney characters.”
The collaboration will extend beyond the product line with immersive fan experiences at the Las Vegas Grand Prix. Disney and F1 will take over both the opening and closing ceremonies, as well as bring Mickey and Minnie to life as Formula 1 superfans in digital content across both brands’ platforms. The partnership sits under the broader “Fuel the Magic” campaign, which will continue through the 2026 and 2027 Formula 1 seasons, expanding globally this coming spring.
“This is a way for us to reach new fans, and, in some ways, what we’re most excited about,” added Filippatos.
“This collaboration with Disney is a direct reflection of Formula 1’s ‘always on’ approach, where the sport lives beyond the track and becomes part of everyday culture,” said Emily Prazer, chief commercial officer for Formula 1 and president and chief executive officer of Las Vegas Grand Prix Inc., in an exclusive statement to WWD. “Debuting the collection at the Las Vegas Grand Prix — an event that epitomizes the intersection of sports and entertainment — highlights how F1 continues to expand its cultural footprint and connect with new fans from around the world.”
