Preston Lane Launches Home Collection Exclusively on Amazon

MILAN — Designed with American flair and mostly made in Europe, Preston Lane has expanded its home assortment.

On Thursday, the New York-based brand introduced a new home collection, a curated array of pillows, weighted and throw blankets, towels, trays, a game box and even a dog bed, much of which was made in Portugal by skilled artisans, which launched exclusively on Amazon and will be available in the brand’s Hudson Yards store on Friday. The collection will also be available on the Preston Lane website in 2026.

Founded by lifestyle expert Preston Konrad and branding veteran Lisa Manice during the pandemic, Preston Lane launched officially in the summer of 2024 and sells elevated home products through its own site, at Nordstrom stores and on its website and Amazon.com. At the time of the launch, the lineup included all-purpose cleaners, dish soaps, hand washes, hand cream and candles, much of which was Made in Italy.

As part of the launch, Konrad collaborated with Amazon to style a bespoke brownstone in the Bryant Park area of New York City, with a private event also Thursday, cohosted by Chrissy Teigen. The brownstone curation includes pieces from the collection, as well as Konrad’s favorite holiday products from across Amazon. Konrad, who is also a TV personality, has built momentum for the brand by sharing its journey with his social media followers. In November of 2024, Preston Lane opened a pop-up space at Hudson Yards in New York. Due to the brand’s brick-and-mortar success they have remained there.

The collection being sold on Amazon boasts reasonable prices ranging from $24 for a set of two washcloths made in Portugal to $238 for a 100 percent European cotton weighted blanket. This pricing is in line with the brand’s mission to democratize luxury style for the everyday household, Konrad told WWD.

“I try to offer people as many helpful tips and tricks to live a nice, beautiful life without kind of going over the top, breaking the bank, or getting stressed. So it was a natural progression when the brand launched…the audience felt like the brand was also helping them as I was helping,” he told WWD in an interview, adding that the Amazon town house represents a key storytelling moment for the brand.

“This opportunity came up and we said, not only is it a place for me to show people how we style the collection, and for me to put my spin on decor and interior design on the rest of the Amazon holiday collection, but also let people touch and feel our stuff on the day that we launch,” he said.

Manice — who has worked with Kim Kardashian, Lenny Kravitz and Kylie Jenner, private equity companies and more — said she and Konrad have been behind the scenes at a lot of other brands and decided to step out in front in 2020. Manice admitted the two breathed a sigh of relief when the European Union and the U.S. reached an agreement on tariffs, with a comprehensive 15 percent tariff cap on EU exports negotiated in July. Looking ahead, they plan to expand oversees in the U.K. and even Europe at some point. “We currently only sell in the U.S. I think what’s exciting about…making our products in Europe…it’s a natural extension for us to have them travel shorter distances from Europe then to the port of New York and eventually launch strategically in the U.K. and Europe.”