Brooks Running said it achieved No. 1 market share at national retail, according to data from Circana.
The same data set from its U.S. retail tracking service for adult running footwear (in dollar sales) from July to September 2025 also indicates that Brooks held three of the top six adult performance footwear styles sold at U.S. national retail, more than any other brand. A spokewoman for Circana said it tracks brick-and-mortar channels and shoe chains, both online and in-stores, such as Macy’s, Target, Amazon.com. Famous Footwear, Academy Sports, Dick’s, and REI, to name a few examples.
Brooks said third quarter revenue rose by 17 percent in the third quarter, helping the brand achieve its ninth consecutive quarter of year-over-year growth. The company said all regions and channels delivered double-digit gains.
In addition, Brooks accelerated global expansion efforts, growing year-to-date revenue by 23 percent in EMEA (Europe, Middle East and Africa)and 82 percent in APLA (Asia Pacific and Latin America) when compared with year-ago levels. The brand’s growth in France and Germany, up 15 percent and 29 percent, respectively, outpaced third quarter running footwear growth of 9 percent in France and 23 percent in Germany.
“Our entire global team wakes up every day thinking about the runner — how they move, what they feel, the experience they desire and expect from their Brooks gear,” Brooks Running CEO Dan Sheridan said. “I am super proud of the way Brooks is executing, even against a backdrop of continued economic impacts and uncertainty.”
In an interview with Yahoo Finance’s Opening Bid, Sheridan said the brand could see price increases of 2 percent to 3 percent in 2026 due to the impact of tariffs. He didn’t provide a timetable for when the increases might start.
While brands such as Nike Inc. had selectively raised prices in June, many other brands have been absorbing additional production and tariff costs heading into the holiday season. But the Footwear Distributors and Retailers of America (FDRA) noted that most brands have already sold out of front-loaded inventory, and that new footwear that’s arriving are already reflecting the high duties that are paid.
In the latest data check from the FDRA, overall retail prices of footwear climbed 1.3 percent last month, with women’s shoes leading the uptick.
“Retail footwear prices now have climbed year-over-year for three straight months. We look for this streak to lengthen as surging duties on footwear imports permeate the footwear supply chain all the way to the checkout register,” Gary Raines, FDRA’s chief economist, told Footwear News.
For Brooks, the brand has benefited from growth in the global running market. “More people around the world are running and choosing an active lifestyle and Brooks is central to their health and wellness goals,” Sheridan said. Growth in particular was driven by strong demand for performance running footwear, especially in the training and racing categories.
Brooks said it introduced five footwear styles in the third quarter in three core performance categories: cushion, trail and speed. It also previewed the new Cascadia Elite, a shoe that helped the brand’s elite trail athletes achieve 12 first place finishes and 30 podiums this season, Brooks said. It noted that core franchises continued to post gains with Adrenaline GTS up 20 percent and Glycerin up 29 percent, while full-price products grew 21 percent.
The brand also said that its Brooks x RSVP Gallery Caldera 8 collaboration, a new addition to Brooks’ lifestyle collection, received strong interest from both new and existing customers. RSVP Gallery is cofounded by designer and streetwear visionary Don C.
Brooks’ ongoing relationship with runDisney saw the launch of limited-edition product at the Disneyland Halloween Half Marathon Weekend in September, where the Ghost 17 runDisney Halloween sold out at the race expo. The brand also maintained a presence in the global running community through immersive experiences at iconic running events. Those events include opening signature Hyperion Houses in Tokyo and Berlin where runners could try on new products and experience the brand in real life, and as sponsor of England’s AJ Bell Great North Run, the largest half marathon in the world with more than 60,000 participants.
