Elle Fanning, Charles Melton Lead Coach’s Holiday Campaign

Coach has unveiled its 2025 holiday campaign, “The Gift for New Adventures,” on Monday. The campaign features a diverse cast, including brand ambassadors Elle Fanning, Charles Melton, Kōki, Soyeon, Griff and Ravyn Lenae. Representing the brand’s messaging around confidence and authenticity in self-expression, the cast uses Coach bags as companions on journeys around the world.

“The idea behind ‘The Gift for New Adventures’ was to evolve the spirit of our Fall 2026 ‘Revive Your Courage’ purpose campaign into the emotional world of the holidays. For us, gifting isn’t just about giving something beautiful — it’s about inspiring someone to take the next step in their own story,” Joon Silverstein, chief marketing officer at Coach, told WWD. “We wanted Coach to feel like the destination for gifts that carry meaning — pieces that don’t just look great, but help you feel confident and put together for what’s next. That’s the power of a Coach bag: it’s a companion for self-expression, milestones and new beginnings.”

To translate that message, the campaign presents a series of vignettes, with each scenario centered on themes of renewal and possibility tied to the holiday season, according to the brand. Characters are shown making choices that lead to moments of personal growth or exploration, whether that means traveling, revisiting familiar interests, seeking inspiration alone, or celebrating with loved ones.

Photographer and director Dan Beleiu produced the visuals for the campaign. Both filmed and still images showcase seasonal releases and staple pieces from Coach. Featured leather goods include the Tabby bag — offered in classic designs and updated, softer silhouettes — the Empire, the Brooklyn, and the new Mott Messenger, which is part of Coach’s New York family.

“We focused on our most iconic silhouettes — bags that embody the craftsmanship, versatility, and timelessness that define Coach today. Each piece endures not only in quality, but in the emotional connection it creates. Highlighting them for the holidays was intentional — they’re gifts that last well beyond the season and reflect our belief that luxury is defined by longevity and self-expression,” Silverstein said.

The holiday campaign also introduces ready-to-wear essentials and footwear for winter. Key pieces include Teddy coats, shearling puffer jackets, flocked dresses, leather jackets and the brand’s Soho Sneaker. The styling blends new winter arrivals with core items, positioning Coach as a central holiday shopping destination for those seeking fresh starts or unique adventures in the coming year.

Both Fanning and Melton have appeared in various campaigns for the brand, including the fall 2024 “Unlock Your Courage” campaign, which highlighted Coach’s “The Courage to Be Real” platform.

“For the holidays, we wanted to spotlight individuals who embody authenticity, vulnerability, and optimism — people who express the courage to be real in their own ways. From Elle Fanning and Charles Melton to Kōki, Soyeon, Griff and Ravyn Lenae, each brings a different dimension of courage to life. Together, they reflect the global, boundary-breaking spirit that defines Coach: confidence through self-expression and the power of being real,” Silverstein said.