LONDON — Paul Smith has inked a festive partnership with the Royal Opera House, launching Nov. 6.
Billed as a celebration of the spirit of creativity and cultural heritage, the partnership involves a Christmas tree designed by Smith, as well as a thematic takeover.
The tree will be located in the historic Paul Hamlyn Hall inside the venue, and the decoration of the tree is inspired by the act of wrapping and unwrapping, the magic of performance and the behind-the-scenes artistry that brings productions to life.
The designer said he has been a part of Covent Garden for decades, visiting in the early days when the fruit and vegetable market was still here, and then opening his first London shop in 1979 on Floral Street.
“At that time, there were no other businesses around except the wonderful Royal Opera House, so it’s been my neighbor and a personal interest of mine for a long time. I’ve been lucky enough to know many of the dancers and people who work there; we have a close relationship with them, and I’ve even been privileged enough to go behind the scenes and visit the props room, which is absolutely mind-blowing. I am in awe of the creativity and organization of our Covent Garden neighbors; it’s a joy to be working together, and long may it continue,” Smith added.
Sophie Wybrew-Bond, chief commercial officer at the Royal Ballet House, said the partnership with its neighbor on Floral Street is about “sharing our love of creativity by opening up the Royal Opera House in a fresh and festive way, inviting everyone to experience the magic of performance, no ticket required.”
Smith is no stranger to Christmas tree decoration. Last year he designed the Christmas tree at Claridge’s with more than 100 birdhouses installed.
